Segment Taxonomy

2,909 syndicated segments organized across 26 categories.

👥

Demographics

Consumers aged 35-39

692 segments
🚗

Automotive Ownership

Consumers who own multiple vehicles

660 segments
🎯

Interests & Hobbies

Audience identified as individuals who actively listen to podcasts…

540 segments
💰

Finance

Affluent consumers with a net worth between $2,000,000 and $4,999,999

244 segments
🛍️

Shopping

Audience identified as highly loyal Walmart shoppers, demonstrating a…

227 segments
🏢

B2B

Decision makers at companies providing inpatient nursing…

187 segments
🩺

Health

Consumers interested in herbs/supplements

110 segments
🗳️

Politics

Individuals identified as Republicans who are likely to vote in…

60 segments
📈

In Market

Consumers actively seeking or recently engaged in meal kit delivery…

39 segments
🛡️

Insurance

Consumers highly likely to have health insurance provided by their…

29 segments
🧾

Transactional

Individuals who frequently dine at sit-down upscale restaurants…

28 segments
💻

Technology

Safari browser users

23 segments
🏠

Home

Consumers interested in cultivating and caring for indoor plants

15 segments
🍽️

Food & Cooking

Audience highly likely to plan meals in advance to manage food budgets

12 segments
🧠

Persona

Audience characterized by a spontaneous, adrenaline-seeking…

11 segments
📱

Social Media

Audience actively engaging with IndyCar racing content and athlete…

9 segments
📍

Proximity

Consumers whose devices are assigned to a home dwelling within 7km of…

5 segments
🐾

Pets

Cat owners

3 segments
🔧

Automotive

People interested in classic cars, based on their online activity and…

3 segments
📣

Advertising

Individuals likely to have been exposed to Hulu advertising campaigns

3 segments
🔮

Industries

Individuals working within the Philanthropy industry

2 segments
🔮

PlacesGraph

Consumers identified through geo-location data as having visited…

2 segments
🔮

Discretionary Spending

Individuals with annual discretionary spending between $850 and $999…

2 segments
🔮

Careers

Consumers actively searching for a job

1 segment
🔮

Brands

Consumers interested in Yum! Brands

1 segment
🔮

Interest

Individuals who are members of AARP, indicating an interest in…

1 segment