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📈 In Market

39 CognitiveIQ segments in In Market. Every segment is available for activation on 74 platforms and self-service in Skydeo Audience Manager.

General (15)

Beauty ProductsConsumers actively looking to purchase beauty products, including skin, hair, nail, and…Cosmetic ProceduresConsumers actively seeking or considering cosmetic procedures, emphasizing 'in market'…Green & Energy Efficient AppliancesConsumers actively shopping for or intending to purchase eco-friendly and…Grocery Store ShoppersIndividuals who are likely to be frequent grocery store shoppers, visiting multiple times…Kroger ShoppersIndividuals actively in the market for products from Kroger stores. This segment targets…Online DatingConsumers actively seeking relationships or companionship through online dating platforms…Pandora ServicesConsumers in-market for Pandora music streaming servicesPublix ShoppersIndividuals actively in the market for products from Publix stores. This segment targets…Sam's Club ShoppersIndividuals actively in the market for products from Sam's Club, a wholesale club. This…Sephora ShoppersConsumers actively looking to purchase Sephora products, including makeup, skincare, and…Sprouts ShoppersIndividuals actively in the market for products from Sprouts. This segment targets…Supermarket CustomersConsumers who have demonstrated recent shopping activity at supermarkets, indicating a…Target ShoppersConsumers actively looking to purchase products from Target, including groceries, home…Walmart ShoppersConsumers actively looking to purchase products from Walmart, including groceries, home…Whole Foods ShoppersConsumers actively looking to purchase products from Whole Foods, demonstrating intent…

Technology (13)

Technology › Apple ProductsConsumers actively shopping for or intending to purchase Apple products such as iPhones…Technology › Cable Service SwitchersConsumers in-market or likely to have recently switched cable service providers, often…Technology › Cell Phone SwitchingIndividuals likely to be interested in switching their cell phone providersTechnology › Cell Phone Switching › Cost ReasonIndividuals interested in switching cell phone providers primarily due to cost or priceTechnology › Consumer Cellular SwitchersIndividuals likely to switch from Consumer Cellular for mobile phone serviceTechnology › Internet Service ProviderConsumers in-market for a new internet service provider (ISP)Technology › Internet Service SwitchersIndividuals likely to switch their internet service providersTechnology › LaptopsConsumers actively shopping for or intending to purchase laptop computers, including…Technology › Microsoft ProductsConsumers actively shopping for or intending to purchase Microsoft products such as…Technology › Networking ProductsIndividuals in-market for networking products such as routers, modems, or WiFi extenders…Technology › No SmartphoneConsumers identified as not owning or using a smartphoneTechnology › Samsung Mobile DeviceConsumers intending to purchase a Samsung mobile deviceTechnology › Smart Home DevicesIndividuals in-market for smart home devices and connected home technology from brands…

Food & Beverage (6)

Food & Beverage › Food DeliveryConsumers actively seeking or recently engaged in food delivery services, including…Food & Beverage › Food Delivery › Heavy FrequencyConsumers who make purchases from food delivery services with high frequencyFood & Beverage › Food Delivery › Mid TermConsumers who last made a purchase from a food delivery service 3 to 6 months ago…Food & Beverage › Grocery DeliveryConsumers actively seeking or recently engaged in grocery delivery servicesFood & Beverage › Meal Kit DeliveryConsumers actively seeking or recently engaged in meal kit delivery services such as Blue…Food & Beverage › Soft Drinks › Coca-ColaConsumers actively purchasing soft drinks, specifically products from Coca-Cola brands…

Auto (1)

Auto › Infiniti QX50Target individuals actively in the market for an Infiniti QX50

Business (1)

Business › FranchiseAudiences actively seeking franchise or business ownership opportunities

Fitness (1)

Fitness › Home GymIndividuals in-market to purchase home gym equipment, including brands like Life Fitness…

Home Office (1)

Home Office › Office FurnitureIndividuals in-market for home office furniture, including desks and filing cabinets

Pet Food (1)

Pet Food › PremiumConsumers actively seeking or likely to purchase premium, high-end, or specialty pet food…

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