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110 CognitiveIQ segments in Health. Every segment is available for activation on 74 platforms and self-service in Skydeo Audience Manager.

Disease Propensity (38)

Disease Propensity › Asthma PropensityIndividuals likely to have a respiratory disease such as asthma Disease Propensity › Asthma/COPD › Reach Tier 4Individuals likely to have a Respiratory ailment, such as Asthma or COPD, treated with…Disease Propensity › Back PainIndividuals likely to have Back Pain Disease Propensity › BlindnessIndividuals likely to have an Ocular condition such as Blindness, indicating a propensity…Disease Propensity › CancerIndividuals with a high propensity for cancer or a genetic predisposition to the disease Disease Propensity › Cancer › Skin CancerIndividuals likely to have a high propensity for Skin Cancer, based on genetic and other…Disease Propensity › Cardiovascular › Atrial FibrillationIndividuals likely to have a Cardiovascular condition, such as Atrial Fibrillation, that…Disease Propensity › Chronic PainIndividuals likely to experience chronic pain conditions Disease Propensity › DeafnessIndividuals likely to have hearing loss resulting in deafness Disease Propensity › Diabetes Type 1 › Reach Tier 1Individuals with a high propensity for Type 1 Diabetes, categorized in Reach Tier 1 Disease Propensity › Diabetes Type 1 › Reach Tier 3Individuals likely to have a Metabolic disease, such as type 1 diabetes, who fall into…Disease Propensity › Dry EyeIndividuals likely to have an eye condition, such as Dry Eye, that is treated with a…Disease Propensity › FibromyalgiaIndividuals likely to have Fibromyalgia, a chronic central nervous system disease Disease Propensity › Gastroesophageal Reflux Disease (GERD) & HeartburnIndividuals likely to have Gastroesophageal Reflux Disease (GERD) & heartburn Disease Propensity › Gastrointestinal Disease PropensityIndividuals likely to have a digestive disease or disorder, indicating a high propensity…Disease Propensity › Heart Attack PropensityIndividuals likely to have a cardiovascular disease such as a heart attack, indicating a…Disease Propensity › Heart Disease PropensityIndividuals likely to have a cardiovascular disease such as heart disease Disease Propensity › High Blood Pressure (Hypertension)Individuals likely to have High Blood Pressure (Hypertension)Disease Propensity › IBS / Irritable Bowel Syndrome › Reach Tier 4Individuals likely to have a gastrointestinal/digestive disorder, such as IBS (irritable…Disease Propensity › Insomnia › Reach Tier 4Individuals likely to have a sleep disorder, such as Insomnia, that is treated with a…Disease Propensity › Kidney Disease PropensityIndividuals likely to have kidney disease or other urologic conditions, indicating a high…Disease Propensity › Knee PainIndividuals likely to have Knee Pain. Target advertisers interested in solutions for knee…Disease Propensity › Liver DiseaseIndividuals likely to have a Hepatic ailment such as Liver Disease Disease Propensity › MigrainesIndividuals likely to have a neurological disorder, such as Migraines, that is treated…Disease Propensity › Multiple SclerosisIndividuals likely to have Multiple Sclerosis, a central nervous system disease, treated…Disease Propensity › Ocular Disease PropensityIndividuals likely to have an ocular disease, indicating a propensity for visual…Disease Propensity › OsteoarthritisIndividuals likely to have Osteoarthritis, a degenerative joint disease, treated with…Disease Propensity › OsteoporosisIndividuals likely to have a bone disease, such as Osteoporosis, that is treated with a…Disease Propensity › Overactive BladderIndividuals likely to have a urinary/renal condition, such as Overactive Bladder, that is…Disease Propensity › Parkinson'sIndividuals likely to have a progressive nervous system disease, such as Parkinson's…Disease Propensity › Poor Sleep QualityIndividuals who have great difficulty falling and staying asleep, with less than 4 hours…Disease Propensity › Sadness DiagnosisIndividuals likely to be diagnosed with or have a propensity for sadness Disease Propensity › Sinusitis › Reach Tier 1Individuals likely to have inflammation or infection of the Paranasal Sinuses, such as…Disease Propensity › Sinusitis › Reach Tier 3Individuals likely to have inflammation or infection of the Paranasal Sinuses, such as…Disease Propensity › Sleep ApneaIndividuals likely to have Sleep Apnea, a common sleep disorder characterized by pauses…Disease Propensity › Stroke PropensityIndividuals likely to have a cardiovascular disease such as Stroke Disease Propensity › UTI / Urinary Tract Infection › Reach Tier 1Individuals likely to have an infection of the Urinary/Renal System, such as a…Disease Propensity › UTI / Urinary Tract Infection › Reach Tier 4Individuals likely to have an infection of the Urinary/Renal System, such as a…

Diseases & Conditions (22)

Diseases & Conditions › Brain & Nervous SystemAudience interested in brain and nervous system disorders, based on their online content…Diseases & Conditions › COVID Test CompletedIndividuals who have likely been tested for COVID Diseases & Conditions › Cold & FluAudience interested in cold and flu symptoms, remedies, and related health information…Diseases & Conditions › DiabetesAudience interested in diabetes, based on online content consumption and search history Diseases & Conditions › Diabetes › Diabetes Test StripIndividuals likely to have a prescription for diabetes test strips Diseases & Conditions › DigestiveAudience interested in digestive disorders and related health topics, based on their…Diseases & Conditions › Digestive › Prescription Brands › CreonIndividuals likely to convert to the Creon brand for the treatment of Cystic Fibrosis or…Diseases & Conditions › Heart & CardiovascularAudience interested in heart and cardiovascular diseases, based on online content…Diseases & Conditions › InjuriesAudience interested in injuries, based on online content consumption and search history Diseases & Conditions › Lung & RespiratoryAudience interested in lung and respiratory health conditions, based on online content…Diseases & Conditions › Mental HealthAudience interested in mental health topics, conditions, and well-being, based on their…Diseases & Conditions › Mental Health › Altered Decision-Making PropensityIndividuals likely to have a psychiatric condition, such as Altered Decision-Making Diseases & Conditions › Mental Health › Prescription Brands › AbilifyIndividuals likely to convert to the Abilify brand for the treatment of certain…Diseases & Conditions › Reproductive HealthAudience interested in reproductive health topics, conditions, and well-being, based on…Diseases & Conditions › Reproductive Health › Birth ControlAudience interested in birth control topics, methods, and related health information…Diseases & Conditions › Reproductive Health › Erectile DisfunctionIndividuals likely to have impotence caused by erectile dysfunction Diseases & Conditions › Reproductive Health › IUDIndividuals likely to have a prescription for an intrauterine device (IUD), indicating an…Diseases & Conditions › Reproductive Health › InfertilityAudience interested in infertility, reproductive challenges, and related health…Diseases & Conditions › Reproductive Health › MenopauseIndividuals likely to have transitioned into Menopause, and have symptoms that are…Diseases & Conditions › Reproductive Health › PregnancyAudience interested in pregnancy, prenatal care, and related health information, based on…Diseases & Conditions › Skin & DermatologyAudience interested in skin and dermatology conditions, treatments, and well-being, based…Diseases & Conditions › Skin & Dermatology › Acne › Reach Tier 1Individuals with a high propensity for Acne, categorized in Reach Tier 1

General (12)

HealthConsumers interested in medicine Alternative MedicineConsumers interested in holistic health CardiologyConsumers interested in heart health Natural Diet & SupplementsConsumers interested in natural diets, vitamins, supplements, and holistic wellness…NutritionConsumers interested in nutritional health OrthopedicsConsumers interested in bone/muscle health PharmacologyConsumers interested in medications Physical TherapyConsumers interested in physical therapy Smoking CessationConsumers seeking to quit smoking SupplementsConsumers interested in herbs/supplements VaccinesAudience interested in vaccines, vaccinations, and related health information, based on…Weight ManagementConsumers interested in weight loss

Prevention Indicators (10)

Prevention Indicators › Breast Exam: LikelyWomen over the age of 50 who are likely to have had a Breast Exam within the past 5 years Prevention Indicators › Breast Exam: UnlikelyWomen over 50 who are unlikely to have had a breast exam in the past 5 years. Target…Prevention Indicators › Colonoscopy: LikelyIndividuals over 50 likely to have had a colonoscopy, indicating proactive health…Prevention Indicators › Colonoscopy: UnlikelyIndividuals over the age of 50 who are unlikely to have had a colonoscopy. Target…Prevention Indicators › Flu Shot: LikelyIndividuals likely to have received a flu shot within the past year Prevention Indicators › Mammogram: LikelyWomen over 50 likely to have had a mammogram within the past 3 years, indicating…Prevention Indicators › Mammogram: UnlikelyWomen over 50 who are unlikely to have had a mammogram in the past 3 years, indicating a…Prevention Indicators › Men's Preventive Care: UnlikelyMen over 50 who are unlikely to have had one or more men's health preventive exams in the…Prevention Indicators › Women's Preventive Care: LikelyWomen over 50 likely to have had one or more women's health preventive exams in the past…Prevention Indicators › Women's Preventive Care: UnlikelyWomen over the age of 50 who are unlikely to have had one or more Women's Health…

Lifestyle Indicators (9)

Lifestyle Indicators › Active SmokerIndividuals with a likelihood of being a current smoker Lifestyle Indicators › Chronically Poor HealthIndividuals with a likelihood of chronically poor physical health, indicating a general…Lifestyle Indicators › Drink & Drive RiskIndividuals identified with a high propensity for engaging in drinking and driving…Lifestyle Indicators › Health Attitude: PassiveIndividuals with a passive attitude towards their health and wellness, indicating a…Lifestyle Indicators › Health Attitude: ProactiveIndividuals with a proactive approach to health and wellness, likely to engage in…Lifestyle Indicators › High Adherence to Healthy BehaviorsIndividuals with a strong commitment to healthy lifestyles, actively following health…Lifestyle Indicators › High StressIndividuals who have an extremely high stress level. Target consumers experiencing high…Lifestyle Indicators › Low Fitness ScoreIndividuals with a low fitness score, characterized by being less active, having a high…Lifestyle Indicators › Wellness is Not a PriorityIndividuals who do not prioritize wellness, characterized by a lack of exercise…

Medical Utilization (7)

Medical Utilization › DentistIndividuals likely to seek or have recently utilized dental services Medical Utilization › Medical VisitsIndividuals likely to have visited 3 or more of the following in the last 12-months…Medical Utilization › Plastic SurgeryIndividuals likely to choose to undergo elective plastic surgery Medical Utilization › Primary Care DoctorIndividuals likely to have a primary care doctor, indicating regular engagement with…Medical Utilization › Primary Care VisitsIndividuals likely to have visited a primary care doctor in the last 12 months Medical Utilization › Urgent Care VisitsIndividuals likely to have made an urgent care appointment in the last 12 months…Medical Utilization › Wheelchair & Mobility AidAudience using wheelchairs or mobility aids due to walking difficulties

Weight Management (4)

Weight Management › BMI › OverweightIndividuals with a Body Mass Index (BMI) between 25-29.9, categorized as overweight. This…Weight Management › Disease Propensity › Obesity › Reach Tier 3Individuals likely to have a Weight issue, such as obesity, that is treated with a…Weight Management › Disease Propensity › Obesity › Reach Tier 4Individuals likely to have a weight issue, such as obesity, treated with prescription…Weight Management › Weight Loss JourneyIndividuals repeatedly attempting weight loss, with fluctuating exercise and diet habits…

Nutrition (2)

Nutrition › Healthy EatersIndividuals who maintain a healthy diet by avoiding junk food, fast food, snacks, soda…Nutrition › ProbioticsConsumers interested in taking probiotics for health and digestive wellness

Sleep (2)

Sleep › Good QualityIndividuals who fall asleep easily and wake up refreshed, consistently achieving 7+ hours…Sleep › Sleep DisordersIndividuals interested in or suffering from various sleep disorders such as sleep apnea…

Supplements (2)

Supplements › Nature Made BrandsConsumers interested in or purchasing Nature Made brand vitamins and supplements Supplements › Online BuyersTarget individuals who have purchased vitamins and supplements through online channels

Medical (1)

Medical › Contact LensesIndividuals likely to need and wear contact lenses for vision correction or other ocular…

Vaccines (1)

Vaccines › COVIDIndividuals interested in receiving a COVID vaccine, based on online behavior and intent

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