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🛡️ Insurance

29 CognitiveIQ segments in Insurance. Every segment is available for activation on 74 platforms and self-service in Skydeo Audience Manager.

General (13)

InsuranceConsumers interested in insurance products AutomotiveConsumers interested in auto insurance DentalIndividuals in the market for or interested in dental insurance plans Dental Policy HolderIndividuals who currently hold or are covered by a dental insurance policy HealthConsumers interested in health insurance Healthcare MarketplaceIndividuals who have health insurance through the healthcare marketplace, compliant with…HomeConsumers interested in home insurance Information SeekersConsumers actively seeking information about various insurance products LifeConsumers interested in life insurance Medicare & Medicaid EligibleAudience identified as highly likely to be eligible for both Medicaid and Medicare…PetConsumers who are actively seeking or likely to purchase pet insurance RentersConsumers actively looking to purchase renters insurance TravelConsumers interested in travel insurance

Medicare (4)

Medicare › Information SeekersConsumers actively seeking information about Medicare, including additional coverage…Medicare › Plan D Purchasers › LikelyConsumers identified as likely to have or purchase a Medicare Part D prescription drug…Medicare › Supplemental › Policy Holders › Highly LikelyAudience highly likely to be policyholders for Medicare supplemental insurance Medicare › Supplemental › Policy Holders › LikelyConsumers identified as likely to have Medicare supplemental insurance policies

Auto Insurance (2)

Auto Insurance › Purchased From AgentPeople who purchased their auto insurance through an agent Auto Insurance › Purchased From Call CenterConsumers who have likely purchased auto insurance through a call center

Employer Provided Health Insurance (2)

Employer Provided Health Insurance › Highly LikelyConsumers highly likely to have health insurance provided by their employer Employer Provided Health Insurance › UnlikelyIndividuals unlikely to have health insurance provided by their employer

Medicare Advantage Plan Purchasers (2)

Medicare Advantage Plan Purchasers › Highly LikelyAudience highly likely to purchase or have Medicare Advantage Plan health insurance…Medicare Advantage Plan Purchasers › LikelyConsumers identified as likely to have or purchase Medicare Advantage Plan health…

Automotive (1)

Automotive › Personal Injury CoverageConsumers likely to have personal injury coverage on their primary auto insurance policy.…

Life (1)

Life › Term In MarketConsumers actively seeking or in the market to purchase term life insurance products

Medicaid (1)

Medicaid › Qualified HouseholdsIndividuals identified as highly likely to qualify for Medicaid coverage

Self-Insured Dental (1)

Self-Insured Dental › LikelyConsumers identified as likely to be self-insured for dental, paying for their own dental…

Self-Insured Health (1)

Self-Insured Health › Highly LikelyIndividuals highly likely to be self-insured for health, paying for their own health…

Uninsured Health (1)

Uninsured Health › Highly LikelyIndividuals highly likely to be uninsured for health, indicating they lack health…

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