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🛍️ Shopping

227 CognitiveIQ segments in Shopping. Every segment is available for activation on 74 platforms and self-service in Skydeo Audience Manager.

CPG (77)

CPG › Carbonated BeveragesConsumers with a deterministic purchase history of carbonated beverages CPG › Cold & Flu MedicineConsumers with a deterministic purchase history of Cold & Flu Medicine products CPG › Condiments / Spices / DressingsConsumers who have purchased condiments, spices, or dressings, indicating specific…CPG › Dairy / Eggs / CheeseConsumers who have purchased dairy, eggs, or cheese products CPG › Dairy / Eggs / Cheese › The Laughing CowConsumers who purchase The Laughing Cow brand cheese products CPG › Food & Beverage › Boxed Prepared Dinners › Knorr BrandsConsumers who purchase Knorr brand boxed prepared dinners, indicating specific…CPG › Food & Beverage › Boxed Prepared Dinners › Velveeta BrandsConsumers who purchase Velveeta brand boxed prepared dinners, indicating specific…CPG › Food & Beverage › Candy › GhirardelliConsumers with a deterministic purchase history of Ghirardelli chocolate candy products CPG › Food & Beverage › Candy › Ice BreakersConsumers who purchase Ice Breakers nonchocolate candy CPG › Food & Beverage › Candy › LindtPeople who purchase Lindt chocolate candy CPG › Food & Beverage › Candy › TwizzlersConsumers who purchase Twizzlers candy, a popular non-chocolate confectionery product CPG › Food & Beverage › Candy › Wrigley'sConsumers with a deterministic purchase history of Wrigley's brand gum products within…CPG › Food & Beverage › Coffee CreamersConsumers purchasing coffee creamers within the CPG food and beverage category CPG › Food & Beverage › Cookies › Keebler BrandsConsumers who purchase Keebler brand cookies within the CPG food and beverage category CPG › Food & Beverage › Cookies › NabiscoConsumers with a deterministic purchase history of Nabisco brand cookies within the CPG…CPG › Food & Beverage › Dry PastaConsumers who purchase dry pasta products, indicating specific grocery preferences within…CPG › Food & Beverage › Dry Pasta › BarillaConsumers who purchase Barilla brand dry pasta products within the CPG food and beverage…CPG › Food & Beverage › Frozen AppetizersConsumers who purchase products in the frozen appetizer category CPG › Food & Beverage › Frozen Breaded ChickenConsumers who purchase products in the frozen breaded chicken category CPG › Food & Beverage › Hot CerealConsumers purchasing hot cereal products within the CPG food and beverage category CPG › Food & Beverage › Hot DogsConsumers who purchase products in the hot dog category CPG › Food & Beverage › Ice CreamConsumers who purchase products in the ice cream category within CPG food and beverage CPG › Food & Beverage › Lunchmeat › Hillshire FarmConsumers who purchase Hillshire Farm brand lunchmeat products CPG › Food & Beverage › Lunchmeat › Oscar MayerConsumers with a deterministic purchase history of Oscar Mayer brand lunchmeat products CPG › Food & Beverage › Mayonnaise › Best Foods/Hellmann'sConsumers purchasing Best Foods/Hellmann's mayonnaise products CPG › Food & Beverage › Milk › Lactaid BrandsConsumers who purchase Lactaid brand milk products, indicating a preference within the…CPG › Food & Beverage › Nutritional › Clif BrandConsumers who purchase Clif brand nutritional food and beverage products CPG › Food & Beverage › On-the-GoConsumers likely to purchase on-the-go food and drink products, such as snacks…CPG › Food & Beverage › Pasta SauceConsumers who purchase products in the Pasta Sauce category, indicating specific grocery…CPG › Food & Beverage › Red BullConsumers with a purchase history or interest in Red Bull brand beverages CPG › Food & Beverage › Salty Snacks › CheetosConsumers with a deterministic purchase history of Cheetos brand salty snacks within the…CPG › Food & Beverage › Sausage › Johnsonville BrandsConsumers who purchase Johnsonville brand sausage products within the CPG food and…CPG › Food & Beverage › Soup › Campbell's BrandsConsumers who purchase Campbell's brand shelf-stable liquid soup products CPG › Food & Beverage › Tea › Gold PeakConsumers purchasing Gold Peak refrigerated liquid tea products CPG › Frozen PizzaConsumers with a deterministic purchase history of frozen pizza products, indicating…CPG › Green/Natural Product Purchasers › LikelyConsumers likely to purchase green or natural CPG products CPG › Health & Beauty › Family Planning › Clearblue BrandConsumers who purchase Clearblue brand family planning products, including pregnancy…CPG › Health & Beauty › Family Planning › First ResponseConsumers who purchase First Response brand family planning products, including pregnancy…CPG › Health & Beauty › Feminine HygieneAudience interested in or purchasing feminine hygiene products within the CPG Health and…CPG › Health & Beauty › Feminine Hygiene › Always BrandsConsumers who purchase Always brand feminine hygiene products, indicating interest in…CPG › Health & Beauty › Oral Hygiene › Blistex BrandConsumers who purchase Blistex oral hygiene products CPG › Health & Beauty › Oral Hygiene › Healthy GumsConsumers interested in oral care products that promote healthy gums, focusing on general…CPG › Health & Beauty › Oral Hygiene › SensitivityConsumers interested in oral care products that address sensitivity CPG › Health & Beauty › Oral Hygiene › Teeth WhiteningConsumers interested in oral care products that provide teeth whitening benefits CPG › Health & Beauty › Shaving NeedsConsumers purchasing products within the shaving needs category CPG › Health & Beauty › Stomach Upper GiConsumers who purchase products in the stomach upper gi category, indicating interest in…CPG › Health & Beauty › Stomach Upper Gi › MetamucilConsumers who purchase Metamucil brand products for stomach and upper GI health…CPG › Health & Beauty › Stomach Upper Gi › MiralaxConsumers who purchase Miralax brand products for stomach and upper GI health, indicating…CPG › Health & Beauty › Stomach Upper Gi › Pepto-BismolConsumers who purchase Pepto-Bismol brand products for stomach and upper GI health…CPG › Health & Beauty › Stomach Upper Gi › PrilosecConsumers who purchase Prilosec brand products, indicating interest in digestive health…CPG › Health & Beauty › Vitamins & Supplements › Nature's BountyConsumers purchasing Nature's Bounty brand vitamins and supplements CPG › Household › Bath Tissue › Angel SoftConsumers who purchase Angel Soft bath tissue products CPG › Household › Bath Tissue › CharminConsumers who purchase Charmin brand bath tissue products CPG › Household › BleachConsumers who purchase products within the bleach category for household cleaning CPG › Household › Dishwasher Detergent Brand SwitchersConsumers exhibiting a high propensity to switch dishwasher detergent brands, indicating…CPG › Household › Household CleaningConsumers who purchase products within the general household cleaning category CPG › Household › Household Cleaning › Clorox BrandsConsumers who purchase Clorox brand household cleaning products, including bleach and…CPG › Household › Household Cleaning › Lysol BrandsConsumers who purchase Lysol brand household cleaning products and supplies CPG › Household › Laundry Detergent › TideConsumers who purchase Tide brand liquid or powder laundry detergent CPG › Household › Laundry Detergent › Tide PodsConsumers who purchase Tide Pods brand laundry detergent CPG › Impulse Purchasers › Highly LikelyAudience highly likely to make spontaneous, unplanned purchases of CPG products CPG › International FoodConsumers who have purchased international food products within the CPG category…CPG › Personal Care › Adult IncontinenceConsumers who have purchased products in the adult incontinence category CPG › Personal Care › Adult Incontinence › PoiseConsumers who purchase Poise brand adult incontinence products CPG › Personal Care › New Product SeekersAudience likely to try at least 3 new personal care products each half year, or early…CPG › Personal Care › Olay BrandsConsumers who purchase Olay brand facial cleansers and moisturizers CPG › Personal Care › Soap & Body WashConsumers interested in or purchasing soap and body wash products within the CPG Personal…CPG › Personal Care › Soap & Body Wash › Olay BrandsConsumers purchasing Olay brand soap and body wash products CPG › Pet Care › Flea & Tick ProductsConsumers with a purchase history or interest in flea and tick pet products for pet care…CPG › Pet Food › Cat FoodConsumers with a purchase history or interest in cat food products, indicating specific…CPG › Pet Food › Cat Food › Purina OneConsumers with a purchase history or demonstrated interest in Purina One brand cat food…CPG › Pet Food › Dog FoodConsumers with a purchase history or interest in dog food products, indicating specific…CPG › Pet Food › Dog Food › CesarConsumers with a purchase history or interest in Cesar brand dog food CPG › Pet Food › Dog Food › DryConsumers with a purchase history or interest in dry dog food products CPG › Pet Food › Dog Food › Purina BrandsConsumers with a purchase history or interest in Purina brand dog food products CPG › Pet Food › Dog Food › Rachael Ray NutrishConsumers with a purchase history or interest in Rachael Ray Nutrish brand dog food…CPG › Sparkling WaterConsumers with a deterministic purchase history of sparkling water products

Purchase History (38)

Purchase History › AntiquesConsumers who have purchased Antiques Purchase History › ArtConsumers who have purchased Art Purchase History › Audio BooksConsumers who have purchased Audio Books Purchase History › Auto PartsConsumers who have purchased Auto Parts Purchase History › BooksConsumers who have purchased Books Purchase History › CBDConsumers with a deterministic purchase history of CBD products Purchase History › CBD › EdiblesConsumers with a deterministic purchase history of CBD edible products Purchase History › CBD › FlowerConsumers with a deterministic purchase history of CBD flower products. Ideal for…Purchase History › CBD › High 25%+ PurchasersAudience comprising consumers with a high level (25%+) of deterministic CBD purchase…Purchase History › CBD › PrerollConsumers with a deterministic purchase history of CBD preroll products Purchase History › CBD › VapeConsumers with a deterministic purchase history of CBD vape products Purchase History › CollectiblesConsumers who have purchased Collectibles Purchase History › CosmeticsConsumers who have purchased Cosmetics Purchase History › CraftsConsumers who have purchased Crafts Purchase History › Drug Stores › CVS PharmacyConsumers who have made purchases at CVS Pharmacy within the last 24 months Purchase History › Drug Stores › WalgreensConsumers who have purchased at Walgreens within the last 24 months Purchase History › Gardening SuppliesConsumers who have purchased Gardening Supplies Purchase History › Grocery Stores › SafewayConsumers who have purchased at Safeway within the last 24 months Purchase History › Grocery Stores › Trader Joe'sConsumers who have purchased at Trader Joe's within the last 24 months Purchase History › Health/BeautyConsumers who have purchased Health and Beauty items Purchase History › Home Furnishing Store Customers › HomeGoodsConsumers with a purchase history at HomeGoods within the last 24 months, indicating…Purchase History › Home Improvement › Lowes PurchasersConsumers who have purchased in the past 24 months at Lowes, indicating a strong interest…Purchase History › Home Improvement › Paint Store CustomersIndividuals who have purchased products from retailers specializing in paint, indicating…Purchase History › Home/GardenConsumers who have purchased Home and Garden items Purchase History › Home/Garden › Storage & OrganizationConsumers interested in or who have purchased storage and organization products for their…Purchase History › Hunting GearConsumers who have purchased Hunting items Purchase History › JewelryConsumers who have purchased Jewelry Purchase History › LuggageConsumers who have purchased Luggage Purchase History › MagazinesConsumers who have purchased Magazines Purchase History › Party SuppliesConsumers purchasing party supplies Purchase History › Pet SuppliesConsumers who have purchased Pet Supplies Purchase History › Photo/VideoConsumers who have purchased Photo and Video items Purchase History › Religious ItemsConsumers who have purchased Religious items Purchase History › Sports/LeisureConsumers who have purchased Sport or Leisure items Purchase History › VapesTarget people who are Vapes and Vaporizers purchasers based on their deterministic…Purchase History › Vapes › CartridgesTarget people who are Vape and Vaporizer Cartridge purchasers based on their…Purchase History › Vapes › DisposableTarget people who are Disposable Vapes and Vaporizers purchasers based on their…Purchase History › Vapes › PodsAdvertisers seeking individuals who have a deterministic purchase history of vape and…

Online (18)

Online › Amazon PurchasersPeople who have purchased at Amazon within the past 24 months, indicating a transactional…Online › Auction Site ShoppersIndividuals who frequently use online auction platforms like eBay, DealDash, or ebid to…Online › Beauty Product ShoppersIndividuals who frequently shop for and purchase beauty products, including makeup…Online › Buy Now, Pay LaterConsumers who are likely to choose 'buy now, pay later' payment options for online…Online › Entertainment Big SpendersConsumers who frequently shop online and are top discretionary spenders on entertainment…Online › Furniture ShoppersIndividuals who frequently shop for and purchase furniture online, including items like…Online › Grocery › Cold ItemsIndividuals who frequently purchase cold grocery items online, such as cold cuts, cheese…Online › Grocery › Household ItemsIndividuals who are likely to purchase household items from grocery stores online via…Online › Grocery › Pick-UpConsumers who purchase groceries online for pick-up from stores or designated locations Online › Heavy ShoppersAudience comprising frequent online shoppers with a preference for online purchases Online › Home Furnishings Big SpendersIndividuals who frequently shop online and are top discretionary spenders on home…Online › Home Furnishings › High-End Mattress PurchasersConsumers likely to purchase high-end mattresses Online › Household Items › Home Cleaning Products Purchasers › Convenience-SeekingConsumers highly likely to prioritize convenience when purchasing home cleaning products…Online › Informed ShopperAudience comprising online shoppers who are informed, value brands, seek product features…Online › Light ShoppersIndividuals who prefer to shop online but do so less frequently or with lighter purchase…Online › Luxury Fashion ShoppersAudience interested in luxury fashion and clothing, with a preference for online shopping…Online › Personal Care Big SpendersAudience comprising frequent online shoppers with high discretionary spending on personal…Online › Very Heavy ShoppersAudience comprising very frequent online shoppers with a strong preference for online…

Behavior (15)

Behavior › Amazon Prime › High Dollar MembersAffluent consumers who are active Amazon Prime members and demonstrate high spending Behavior › Amazon Prime MembersConsumers who are active Amazon Prime subscribers Behavior › Avid CouponerConsumers who use coupons when relevant and convenient but do not actively seek them out Behavior › Coupon Users › ExtremeThis segment identifies consumers who are highly active in seeking and utilizing coupons…Behavior › Coupon Users › Online SitesAudience likely to use one or more online coupon sites or programs (e.g., Coupons.com…Behavior › Discount Furniture ShoppersConsumers who frequently shop at stores known for offering discounted furniture and home…Behavior › Discount Grocery ShoppersConsumers who frequently shop at grocery stores and supermarkets known for offering…Behavior › Luxury GoodsConsumers interested in luxury goods Behavior › Mail OrderConsumers who have purchased items via Mail Order Behavior › Mail ResponderConsumers who have responded to Mail Order offers Behavior › Membership ClubsConsumers who have purchased via Membership Clubs Behavior › OnlineConsumers who have purchased items online Behavior › SalesConsumers seeking discounts/promotions Behavior › Value ItemsConsumers interested in value-priced items Behavior › Value-Based ShopperAudience comprising functional internet users who seek value, information, and prioritize…

Brands (14)

Brands › ArmaniConsumers who have purchased or shown intent to purchase Armani brand products…Brands › BurberryAudience showing purchase history, propensity, and intent for Burberry brand products…Brands › COACHAudience interested in or purchasing COACH brand products, including luxury handbags…Brands › Luxury › BvlgariConsumers with a purchase history or strong intent for Bvlgari luxury jewelry, watches…Brands › Luxury › Dolce & GabbanaConsumers with a purchase history or strong intent for Dolce & Gabbana luxury fashion and…Brands › Luxury › GucciConsumers with a purchase history or strong intent for Gucci brand products, reflecting…Brands › Luxury › Michael KorsConsumers with a purchase history or strong intent for Michael Kors brand products…Brands › Luxury › PradaAudience showing purchase history, propensity, and intent for Prada brand products…Brands › Luxury › SwarovskiConsumers with a purchase history or strong intent for Swarovski brand products…Brands › Luxury › Tory BurchAudience showing purchase history, propensity, and intent for Tory Burch brand products…Brands › Luxury › VersaceAudience interested in or purchasing Versace brand products, reflecting an interest in…Brands › PersolAudience actively purchasing or showing high intent for Persol brand products, based on…Brands › Ray-BanAudience actively purchasing or showing high intent for Ray-Ban brand products Brands › WranglerAudience residing in households that purchase Wrangler brand products based on purchase…

Apparel (13)

Apparel › GeneralConsumers who have purchased Apparel items Apparel › InfantConsumers who have purchased Infant Apparel Apparel › KidsConsumers who have purchased Kids Apparel Apparel › Men › Big & TallConsumers who have purchased Big Mens Apparel Apparel › Men › GeneralConsumers who have purchased Mens Apparel Apparel › Men › YouthConsumers who have purchased Young Mens Apparel Apparel › SportsConsumers who have purchased Sports Apparel Apparel › Sports › MLSConsumers who have purchased Major League Soccer (MLS) apparel and gear Apparel › Sports › WNBAConsumers who have purchased WNBA apparel and gear, including jerseys, shirts, hoodies…Apparel › Women › GeneralConsumers who have purchased Women's Apparel Apparel › Women › PetiteConsumers who have purchased Petite Women's Apparel Apparel › Women › Plus SizeConsumers who have purchased Plus Size Women's Apparel Apparel › Women › YouthConsumers who have purchased Young Women's Apparel

Seasonal (8)

Seasonal › Holiday › Black FridayAudience with a purchase affinity for Black Friday sales and deals, based on…Seasonal › Holiday › Cyber MondayAudience with a purchase affinity for Cyber Monday sales and deals, based on…Seasonal › Holiday › Father's DayAudience with a purchase affinity for Father's Day products, gifts, and related shopping…Seasonal › Holiday › HalloweenAudience with a purchase affinity for Halloween products, based on self-reported surveys…Seasonal › Holiday › In Home Party HostsAudience likely to host holiday parties at home, ideal for targeting with catering…Seasonal › Holiday › Independence DayAudience with a purchase affinity for Independence Day (4th of July) products, deals, and…Seasonal › Holiday › ThanksgivingAudience with a purchase affinity for Thanksgiving related products and sales. Ideal for…Seasonal › Holiday › Tween GiftsParents shopping for gifts for tweens (ages 11-15) during holiday seasons

Kids (6)

Kids › ApparelConsumers who have purchased Apparel for kids Kids › Baby CareConsumers who have purchased Baby Care items Kids › Educational ToysConsumers who have purchased Learning Toys for kids Kids › Infant ItemsConsumers who have purchased Infant-related items Kids › Mail Order PurchasesConsumers who have purchased children's products through mail order channels Kids › School SuppliesConsumers who have purchased School Supplies for kids

Retail (6)

Retail › Luxury ShoppersConsumers who frequently purchase high-end luxury products and services across categories…Retail › Mass Merchandiser › Target CustomersConsumers with a transactional history of purchases at Target within the last 24 months…Retail › Mass Merchandiser › Walmart CustomersConsumers with a transactional history of purchases at Walmart within the last 24 months…Retail › Specialty Retail › Beauty Store › Ulta BeautyConsumers who have purchased in the past 24 months at Ulta Beauty Retail › Specialty Retail › Furniture Stores › High-End Furniture ShoppersConsumers who shop at high-end and luxury furniture stores, indicating a preference for…Retail › Warehouse Club Purchasers › Costco PurchasersConsumers with a transactional history of purchases at Costco Wholesale within the last…

General (5)

Beauty Subscription Box LoversAudience interested in and likely to subscribe to makeup and beauty subscription box…Female MerchandiseConsumers who have purchased female merchandise. This segment targets buyers of various…KidsConsumers who have purchased Kids-related items Social Media InfluencedAudience comprising consumers whose purchasing decisions are influenced by social media…Subscription Box LoversIndividuals interested in and likely to subscribe to various subscription box services

Back to School (4)

Back to School › College StudentsAudience interested in purchasing back-to-school products for college students Back to School › Elementary School ShoppersConsumers who have purchased back-to-school products for elementary school-aged children Back to School › High SchoolAudience interested in back-to-school products for high school children Back to School › Middle SchoolAudience interested in back-to-school products for middle school children

In Market (4)

In Market › Amazon ShoppersConsumers actively shopping on Amazon with demonstrated intent to purchase In Market › Costco ShoppersConsumers actively shopping or showing intent to purchase from Costco, a wholesale club In Market › Fashion › Thrift Store ClothingIndividuals actively shopping for clothing from thrift stores or showing intent to…In Market › Sporting Goods › Camping & Hiking GearAudience actively shopping for camping, backpacking, and hiking gear, equipment, and…

Retail Brands (3)

Retail Brands › ASOSAudience with a strong propensity to purchase brands and products matching the retail…Retail Brands › GapAudience residing in households that purchase Gap brand products, based on purchase…Retail Brands › Melissa And DougConsumers who purchase products from the Melissa And Doug brand, including toys and…

Gifts (2)

Gifts › SubscriptionAudience comprising individuals who purchase or give subscription-based gifts to others Gifts › Women's IntimatesConsumers purchasing women's intimate apparel as gifts, specifically for items priced…

Heavy Shoppers (2)

Heavy Shoppers › Spring SeasonalConsumers who shop heavily during the spring season (March 1st to May 30th)Heavy Shoppers › Summer SeasonalAudience comprising consumers who shop heavily during the summer season (June 1st to…

Target Shoppers (2)

Target Shoppers › LikelyConsumers likely to be loyal Target shoppers, demonstrating a consistent preference for…Target Shoppers › UnlikelyConsumers who are unlikely to shop at Target, indicating low intent or preference for…

Fashion (1)

Fashion › Women › Handbags › Luxury On-SaleConsumers interested in or purchasing luxury women's handbags and wallets available on…

Frequency (1)

Frequency › Monthly BuyerConsumers who shop monthly

Grocery (1)

Grocery › Light SpendersIndividuals who spend least at grocery stores and supermarkets, relative to all observed…

Health & Beauty (1)

Health & Beauty › Sleeping & Snoring AidsConsumers actively shopping for sleep and snoring aid products

Home Furnishings (1)

Home Furnishings › Low-End Mattress PurchasersConsumers likely to buy low-end mattresses

Specialty Retail (1)

Specialty Retail › Sporting Goods Stores › Dick's Sporting GoodsConsumers with a transactional history of purchases at Dick's Sporting Goods within the…

Store Visitors (1)

Store Visitors › Home GoodsDevices observed visiting home goods stores (e.g., Bed Bath & Beyond, Williams Sonoma)…

Subscription Boxes (1)

Subscription Boxes › Pet LoversAudience interested in and likely to subscribe to pet supply subscription box services

Walmart App Users (1)

Walmart App Users › LikelyAudience likely to use the Walmart Savings Catcher app, demonstrating an interest in…

Walmart Shoppers (1)

Walmart Shoppers › Highly LikelyAudience identified as highly loyal Walmart shoppers, demonstrating a consistent…

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