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🎯 Interests & Hobbies

540 CognitiveIQ segments in Interests & Hobbies. Every segment is available for activation on 74 platforms and self-service in Skydeo Audience Manager.

Sports (54)

Sports › ArcheryConsumers interested in archerySports › Auto/Motorcycle RacingIndividuals interested in both auto racing and motorcycle racingSports › AvidAvid sports enthusiastsSports › Beach VolleyballConsumers interested in beach volleyballSports › BoatingBoating enthusiastsSports › BowlingConsumers interested in bowlingSports › CampingCamping enthusiastsSports › Camping & HikingConsumers interested in both camping and hiking activitiesSports › ClimbingConsumers interested in climbingSports › CyclingConsumers interested in cycling activitiesSports › DartsConsumers interested in dartsSports › EquipmentConsumers buying sports gearSports › ExtremeAudience interested in extreme sports, based on viewership and related content consumptionSports › Female FansIndividuals interested in sports who identify as female, including spectators and general…Sports › Field HockeyConsumers interested in field hockeySports › FishingFishing enthusiastsSports › FootballConsumers interested in American footballSports › Football › College FootballAudience interested in College Football based on search history and content consumption…Sports › Football EnthusiastsPeople interested in football, including various forms like American, global, college…Sports › Football › NFL Network ViewersAudience likely to watch TV content on the NFL (National Football League) NetworkSports › Gambling › Poker & ProfessionalConsumers interested in Poker and Professional Gambling, identified through search…Sports › GeneralSports enthusiastsSports › GolfGolf enthusiastsSports › HuntingConsumers interested in hunting/shootingSports › Hunting & FishingIndividuals interested in both hunting and fishing activitiesSports › LacrosseAudience interested in Lacrosse, based on online activities and content consumptionSports › Martial ArtsConsumers interested in martial artsSports › MotorcycleMotorcycle sports enthusiastsSports › NASCARNASCAR enthusiastsSports › OlympicAudience interested in Olympic Sports, based on their search history and content…Sports › PlayersAudience interested in or actively playing various sportsSports › RugbyConsumers interested in rugbySports › ScubaScuba enthusiastsSports › ShootingShooting sports enthusiastsSports › SkateboardingConsumers interested in skateboardingSports › SkiingSnow skiing enthusiastsSports › SoccerConsumers interested in soccerSports › SoftballConsumers interested in softballSports › Spectator › Auto RacingAuto racing spectatorsSports › Spectator › AvidAvid sports spectatorsSports › Spectator › BaseballBaseball spectatorsSports › Spectator › BasketballBasketball spectatorsSports › Spectator › FootballFootball spectatorsSports › Spectator › GeneralSports spectatorsSports › Spectator › HockeyHockey spectatorsSports › Spectator › MLB FansAudience likely to watch TV content on the MLB NetworkSports › Spectator › NCAA BasketballAudience interested in NCAA (college) basketball, including fans, news readers, and…Sports › Spectator › NCAA FansAudience interested in college sports and the NCAA, including fans, news readers, and…Sports › Spectator › SoccerSoccer spectatorsSports › Spectator › TVSports TV viewersSports › TennisTennis enthusiastsSports › Track & FieldConsumers interested in track and fieldSports › Water SportsIndividuals interested in various water sports such as boating, waterskiing, surfing…Sports › WrestlingConsumers interested in wrestling

General (53)

ArtsConsumers interested in artsAutomotiveVehicle mechanics enthusiastsAviationAviation enthusiastsBeautyConsumers interested in cosmeticsBeekeepingConsumers practicing beekeepingBiologyConsumers interested in biological sciencesBusinessConsumers interested in various business sectorsCannabisIndividuals in-market for cannabis and related productsCareer BalanceCareer and family balance enthusiastsCareer ImprovementCareer improvement enthusiastsComedy ShowsConsumers interested in comedy showsCraftsCrafting enthusiastsCurrent Affairs & PoliticsConsumers interested in current affairs and politics, keeping informed on global and…DIYDIY project enthusiastsDogsIndividuals who own dogs or express a strong interest in dogs and dog-related contentEducationConsumers interested in educationEvents & AttractionsConsumers interested in various events and attractions such as concerts, festivals…FashionConsumers interested in fashion trendsFinanceConsumers interested in corporate bankingFoodConsumers interested in various aspects of food, including general culinary interests and…Frugal LivingConsumers interested in frugal living, saving money, and optimizing their personal…FurnitureConsumers interested in home furnishingsGamingGame playersGardeningConsumers interested in home and garden topicsHistoryConsumers interested in historyHome Entertainment SystemsConsumers interested in home entertainment systemsHome ImprovementConsumers interested in home renovationInterior DecorConsumers interested in interior designInvestingInvesting enthusiastsJob MarketConsumers monitoring employment trendsMilitaryConsumers interested in armed forcesMusicConsumers interested in religious music/audio contentNightlife VenuesDevices that visited nightlife venues such as bars, concert halls, or casinos for…Outdoor ActivitiesOutdoor activity enthusiastsPhotographyPhotography enthusiastsReal EstateConsumers interested in real estate sectorReligionIndividuals interested in religion, identified through various activities and content…SavingConsumers focused on saving moneyScienceConsumers interested in scienceScience & New TechConsumers interested in both science and new technologyScience & SpacePeople who are interested in Science And SpaceShoppingConsumers interested in shoppingSmokingSmoking enthusiastsSocietyConsumers interested in societal topicsSpaConsumers interested in spa treatmentsSports & Outdoor EnthusiastIndividuals who enjoy sports (watching and participating) and engage in diverse outdoor…SweepstakesSweepstakes participantsTheaterTheater enthusiastsTravelConsumers interested in travelVapingIndividuals interested in vaping products and e-cigarettesWeatherConsumers interested in weather topicsWoodworkingWoodworking enthusiastsWorking WomanConsumers interested in topics related to working women, careers, and professional…

Travel (47)

Travel › AccessoriesConsumers buying travel gearTravel › Adventure Travel IntendersIndividuals who enjoy and seek out recreational adventure and are likely to travel in the…Travel › All-InclusiveIndividuals interested in or frequently taking all-inclusive vacation packagesTravel › Annual Discretionary Spending › $5,000 - $7,999Consumers with annual discretionary spending on travel ranging from $5,000 to $7,999Travel › AsiaConsumers planning Asian travelTravel › AvidAvid travelersTravel › Beach VacationsConsumers interested in beach vacationsTravel › Boat Travel IntendersConsumers who are boat enthusiasts and are likely to travel in the next 12 monthsTravel › BudgetingConsumers planning affordable tripsTravel › CasinoCasino travelersTravel › CruiseCruise enthusiastsTravel › Cruise › Royal CaribbeanIndividuals in-market for cruise travel specifically with Royal CaribbeanTravel › DestinationsConsumers researching travel locationsTravel › DiscountConsumers interested in budget-friendly travel, seeking discounts, coupons, and value…Travel › DomesticDomestic travel enthusiastsTravel › Domestic › LuxuryWealthy consumers who are domestic Luxury TravelersTravel › Domestic › United StatesIndividuals interested in domestic travel to the United StatesTravel › Entertainment Travel IntendersIndividuals who frequently spend on entertainment and intend to travel, seeking…Travel › Exercise Enthusiast Travel IntendersIndividuals who are avid exercise enthusiasts and intend to travel in the next 12 months…Travel › Family AdventuresIndividuals seeking rental homes for family-oriented vacations and adventuresTravel › Food Enthusiast Travel IntendersIndividuals who are food enthusiasts and intend to travel in the next 12 months, seeking…Travel › FrequentIndividuals who frequently engage in travel activities, showing consistent interest and…Travel › Frequent › International TravelersIndividuals interested in and frequently traveling internationally, specifically for…Travel › GeneralTravel enthusiastsTravel › Golf Travel IntendersIndividuals who are golf enthusiasts and are likely to travel in the next 12 months…Travel › HolidayAudience observed traveling during various holidays, including Memorial Day, President's…Travel › Hotels › Online Deal SeekersIndividuals actively searching for and booking hotel deals online, reflecting a strong…Travel › InternationalInternational travel enthusiastsTravel › International › CaribbeanIndividuals in-market for international travel to the CaribbeanTravel › International › LuxuryAdvertisers targeting affluent consumers interested in international luxury travelTravel › JapanConsumers interested in Japanese travelTravel › Last MinuteConsumers who research and book travel accommodations with little to no advanced notice…Travel › LeisureConsumers interested in traveling for leisure activities and personal enjoymentTravel › Online BookersIndividuals who are likely to book a trip online in the next 12 months, seeking various…Travel › PlanningConsumers seeking travel adviceTravel › Road TripsAudience actively researching and planning road trip routes within the USTravel › Ski ResortsConsumers interested in researching attractions and accommodations for winter sport…Travel › Ski Travel IntendersIndividuals interested in skiing who plan to travel within the next 12 months for…Travel › Spontaneous IntendersIndividuals without children who are spontaneous, respond to time-sensitive travel…Travel › SummerIndividuals interested in summer travel, including researching, planning, or engaging…Travel › TimeshareConsumers interested in timeshare properties and vacation ownership programsTravel › Timeshare › Owners › Highly LikelyIndividuals who are highly likely to own a timeshareTravel › Traveling FanConsumers who love all forms of travel, including international, domestic, cruise, and…Travel › UKConsumers interested in United KingdomTravel › Vacation PlannersIndividuals actively planning vacations by researching destinations and accommodations…Travel › Winter HolidayAudience interested in travel specifically around winter holidays such as Thanksgiving…Travel › Yoga & Pilate Travel IntendersIndividuals enthusiastic about yoga and pilates who are likely to travel in the next 12…

Technology (31)

Technology › AppliancesHigh-end appliance enthusiastsTechnology › Artificial IntelligenceAudience interested in Artificial Intelligence, based on their online activities and…Technology › AudioStereo system enthusiastsTechnology › AvidAvid technology enthusiastsTechnology › Cable TVCable TV enthusiastsTechnology › Cloud ComputingConsumers interested in cloud computingTechnology › Cloud Computing & DevopsIndividuals interested in and exhibiting behavior related to cloud computing and devops…Technology › Computer PeripheralsConsumers interested in computer peripheralsTechnology › Computers › DesktopsConsumers interested in desktop computersTechnology › Computing › GeneralConsumers interested in technology and computingTechnology › Computing › Information & Network SecurityAudience interested in information security and network security topics, based on search…Technology › Data StorageConsumers interested in data warehousingTechnology › DatabasesConsumers interested in database systemsTechnology › Early Adopter/InnovatorConsumers identified as early adopters and innovators in the technology adoption lifecycleTechnology › ElectronicsConsumer electronics enthusiastsTechnology › GeneralTechnology enthusiastsTechnology › Hosting EventsConsumers hosting home eventsTechnology › IT SupportConsumers interested in tech supportTechnology › MonitorsConsumers interested in monitorsTechnology › Music PlayersMusic player enthusiastsTechnology › NetworkingConsumers interested in routers/networkingTechnology › RoboticsAudience interested in Robotics, based on their online activities and content consumptionTechnology › SatelliteSatellite dish enthusiastsTechnology › SecurityConsumers interested in antivirus softwareTechnology › SmartphonesConsumers interested in smartphone devicesTechnology › SoftwareConsumers interested in software applicationsTechnology › TabletsConsumers interested in tablets/e-readersTechnology › TelecomCell phone/telecom enthusiastsTechnology › Telecom › AT&T Cell Phone CustomersAudience identified as current customers of AT&T cell phone services, indicating brand…Technology › Web DesignConsumers interested in UI/UX designTechnology › Web DevConsumers interested in website development

Food & Beverage (28)

Food & Beverage › AlcoholConsumers interested in alcoholic beveragesFood & Beverage › Alcohol › Beverage SwitchersConsumers who frequently switch between different types of alcoholic beverages…Food & Beverage › Alcohol › Hard SeltzerConsumers interested in hard seltzers based on their online content and search activityFood & Beverage › BarsUsers who have visited bars, indicating an interest in nightlife, entertainment, and…Food & Beverage › BeerConsumers interested in beerFood & Beverage › Coffee/TeaConsumers interested in coffee/teaFood & Beverage › Craft BeerConsumers interested in or likely to purchase craft beer productsFood & Beverage › Dining › CasualConsumers interested in news and menus from casual dining restaurantsFood & Beverage › Dining › Casual › Applebee'sConsumers interested in Applebee's, a specific casual dining restaurantFood & Beverage › Dining OutConsumers interested in dining out, restaurants, and culinary experiencesFood & Beverage › Dining Out › Breakfast & BrunchIndividuals who have visited casual, quick service, or fast casual restaurants for…Food & Beverage › Dining Out › DinnerDevices that have visited casual, quick service, or fast casual restaurants during dinner…Food & Beverage › Dining Out › Fast Food DeliveryIndividuals who regularly order delivery from fast food restaurants such as Wendy's…Food & Beverage › Dining Out › LunchDevices that have visited casual, quick service, or fast casual restaurants during lunch…Food & Beverage › Dining Out › Restaurant EnthusiastsIndividuals who regularly dine out at fast food, casual, and upscale restaurantsFood & Beverage › Domestic BeerAdvertisers targeting individuals likely to purchase domestic beer products. This segment…Food & Beverage › Fast Casual › ChipotleConsumers interested in Chipotle, a specific fast-casual dining restaurantFood & Beverage › Fast Casual RestaurantsDevices that have visited fast casual restaurants (e.g., Chipotle, Panera Bread, Panda…Food & Beverage › Fast FoodConsumers who frequently visit and compare fast food restaurants, indicating a strong…Food & Beverage › Fast Food › Cash CustomersConsumers who prefer to purchase food or beverages at fast food or casual restaurants…Food & Beverage › Fast Food › Coffee Shops › Tim HortonsConsumers interested in Tim Hortons coffee shops and their offeringsFood & Beverage › Fast Food › EnthusiastsIndividuals who frequently dine in or carry out from fast food restaurants like Wendy's…Food & Beverage › Food EnthusiastsConsumers with a general passion for food, dining, and culinary experiencesFood & Beverage › Hard CiderConsumers interested in hard cider, considering the legal drinking ageFood & Beverage › Red WineConsumers interested in or likely to purchase red wine, considering the legal drinking ageFood & Beverage › SpiritsConsumers interested in spirits/cocktailsFood & Beverage › White WineConsumers interested in or likely to purchase white wine, considering the legal drinking…Food & Beverage › WineConsumers interested in wine

Gaming (28)

Gaming › ActionConsumers interested in action video gamesGaming › Action-AdventureConsumers interested in action-adventure video gamesGaming › AvidAvid gamersGaming › CasinoConsumers interested in casino gaming, including various casino games and activitiesGaming › CasualConsumers interested in casual video gamesGaming › Casual › Male GamerMales who play video games designed for ease of use, play in short sessions, and dedicate…Gaming › Console & Mobile PlayersIndividuals who play video games on both mobile devices and gaming consoles (e.g., Xbox…Gaming › Console & PC PlayersIndividuals who play video games on both PC and gaming consoles (e.g., Xbox, PlayStation…Gaming › ConsolesConsumers interested in console gamingGaming › Consoles › Playstation UsersConsumers interested in or actively using Playstation consoles and related contentGaming › Consoles › Xbox UsersConsumers interested in or actively using Xbox consoles and related contentGaming › Early AdoptersConsumers identified as early adopters of gaming trends and productsGaming › GamblingConsumers interested in various forms of gambling, including online and in-person…Gaming › GeneralGaming enthusiastsGaming › HardcoreAudience dedicated to video games, investing significant time and money, preferring depth…Gaming › LotteryConsumers interested in lottery/gamblingGaming › MMOsConsumers interested in massively multiplayer online gamesGaming › Mobile & PC PlayersIndividuals who play video games on both mobile devices (smartphones, tablets) and…Gaming › Mobile GamesConsumers interested in mobile games, based on search history and content consumedGaming › PCPC gamersGaming › PC OnlyIndividuals who exclusively play video games on a PC platformGaming › PuzzleConsumers interested in puzzle video gamesGaming › Sports GamesConsumers interested in sports video gamesGaming › Twitch ViewersAudience identified as active viewers on the Twitch streaming platform, engaging with…Gaming › Video Game GenresPeople with interest in video game genres, based on their search history and content…Gaming › Video Game Genres › First Person ShooterConsumers interested in first-person shooter (FPS) video games, a popular genre known for…Gaming › Video GamesVideo game enthusiastsGaming › eSportsAudience interested in eSports, based on viewership and related content consumption

Lifestyle (26)

Lifestyle › Active LifestyleAudience interested in content related to active lifestyles, healthy living, and fitnessLifestyle › Affluent › Avid PhotographersConsumers with affluent lifestyles who are avid photographersLifestyle › Affluent › Cultural Arts DevoteesWealthy consumers who are passionate about and actively engaged in cultural artsLifestyle › Affluent › Entertainment EnthusiastsAffluent consumers who are passionate about and actively engaged in premium…Lifestyle › Affluent › Golf LoversConsumers with affluent lifestyles who are avid GolfersLifestyle › Affluent › Home Decor & Interior DesignConsumers with affluent lifestyles who are enthusiasts of home decor and interior designLifestyle › Affluent › Home ImprovementAffluent homeowners actively engaged in renovating or remodeling their residencesLifestyle › Affluent › Luxury Cruise TravelersWealthy consumers who are Luxury Cruise enthusiastsLifestyle › Affluent › Luxury TravelersConsumers with high net worth who are enthusiastic about luxury travel experiencesLifestyle › BroadBroad lifestyle consumersLifestyle › Chic SocietyAffluent households with business and cultural interests, extensive domestic and foreign…Lifestyle › CommonCommon lifestyle consumersLifestyle › CulturalCulturally-oriented lifestyle consumersLifestyle › DIYDIY lifestyle consumersLifestyle › Healthy LivingConsumers interested in healthy livingLifestyle › Healthy Living › MeditationIndividuals who are likely to meditate or practice meditation, often seeking mental…Lifestyle › Healthy Living › Senior HealthConsumers interested in health topics specific to seniors, based on their online behavior…Lifestyle › Healthy Living › WellnessConsumers interested in wellness, focusing on overall health and well-beingLifestyle › HighbrowHighbrow lifestyle consumersLifestyle › Home EntertainersAudience interested in frequently entertaining guests at home, including hosting parties…Lifestyle › Home-CentricHome-oriented lifestyle consumersLifestyle › Party PlannersAudience interested in planning parties and personal celebrationsLifestyle › ProfessionalProfessional lifestyle consumersLifestyle › SportySporty lifestyle consumersLifestyle › UpscaleUpscale lifestyle consumersLifestyle › Urban Self-Care IndulgerConsumers interested in an urban lifestyle, high-consumption apparel, frequent personal…

Media (23)

Media › AvidAvid movie/TV watchersMedia › Business PodcastsAudience interested in and actively listening to business-related podcasts to stay…Media › CTV WatchersIndividuals likely to watch video on Connected TV (CTV) or Over-The-Top (OTT) devicesMedia › CTV Watchers › HuluIndividuals who are likely to watch Hulu video content on over-the-top (OTT) devices…Media › DVD/VideoDVD/video watchersMedia › EducationalOnline educational content watchersMedia › GeneralMedia consumersMedia › Heavy TV ViewersIndividuals identified as frequent or high-volume television consumersMedia › Light TV ViewersIndividuals identified as infrequent or low-volume television consumersMedia › PodcastsAudience interested in podcasts, based on listening habits, content consumption, and…Media › Podcasts › Daily ListenersAudience identified as individuals who listen to podcasts on a daily basisMedia › Podcasts › GoogleAudience interested in and actively listening to podcasts using Google podcast servicesMedia › Podcasts › ListenersAudience identified as regular podcast listeners across various major platforms like…Media › Podcasts › SportsAudience interested in and actively listening to sports podcasts to stay informedMedia › Podcasts › SpotifyAudience identified as individuals who actively listen to podcasts using Spotify servicesMedia › Pop Culture & Celebrity GossipAudience interested in pop culture, celebrity news, and gossip, consuming content related…Media › Pop Culture & Celebrity Gossip › Joe Rogan FansAudience identified as fans or followers of Joe Rogan or his media content, including his…Media › Streaming Services › Disney+ PremiumConsumers who subscribe to Disney+ and pay for the premium, ad-free experience. Ideal for…Media › TV › BETConsumers likely to watch content on BET: Black Entertainment Television, interested in…Media › TV › Daytime ViewersAudience identified as individuals who typically watch TV between 9am and 4pmMedia › TV › Late Night ViewersAudience identified as individuals who typically watch TV between 11pm and 2amMedia › TV › Outdoor Channel ViewersAudience likely to watch TV content on the Outdoor Channel, focusing on outdoor…Media › TV/MoviesTV/movie watchers

Business (22)

Business › AdministrationConsumers interested in business administrationBusiness › AdvertisingConsumers interested in advertising industryBusiness › E-commerceConsumers interested in online commerceBusiness › Executive ManagementConsumers interested in leadership rolesBusiness › Food IndustryConsumers interested in the food industryBusiness › Gambling & CasinosProfessionals working within the Gambling & Casinos Industry, ideal for B2B targeting and…Business › Government ContractsConsumers interested in public sector businessBusiness › HR ManagementConsumers interested in human resourcesBusiness › HealthcareConsumers interested in healthcare industryBusiness › HospitalityConsumers interested in hospitality industryBusiness › Internet › AmazonSegments individuals identified as employees of Amazon, suitable for B2B marketing and…Business › Internet › Walmart EcommerceIndividuals employed at Walmart's e-commerce division. This segment targets B2B…Business › Legal ServicesConsumers interested in legal services industryBusiness › MarketingConsumers interested in marketing/advertisingBusiness › Online MediaProfessionals working within the online media industry, encompassing roles related to…Business › OperationsConsumers interested in business operationsBusiness › Real EstateConsumers interested in the real estate industryBusiness › Retail IndustryIndividuals with a demonstrated interest in the retail industry, based on their search…Business › SMEsConsumers interested in small/medium enterprisesBusiness › Sales DevelopmentConsumers interested in sales growth strategiesBusiness › TravelConsumers traveling for workBusiness › Travel › Business Travel IntendersBusiness professionals who are likely to travel for work in the next 12 months

Fashion (20)

Fashion › Men › AccessoriesConsumers interested in men's accessoriesFashion › Men › ApparelConsumers interested in men's clothingFashion › Men › Casual WearConsumers interested in men's casual wearFashion › Men › FootwearConsumers interested in men's shoes/footwearFashion › Men › Formal WearConsumers interested in men's formal wearFashion › Men › OuterwearConsumers interested in men's outerwearFashion › Men › SportswearConsumers interested in men's sportswearFashion › Men › SwimwearConsumers interested in men's swimwearFashion › Men › UndergarmentsConsumers interested in men's underwear/sleepwearFashion › WomenConsumers interested in women's apparelFashion › Women › Accessories › HandbagsConsumers interested in women's handbags/walletsFashion › Women › Accessories › Hats/ScarvesConsumers interested in women's hats/scarvesFashion › Women › ApparelConsumers interested in women's clothingFashion › Women › Casual WearConsumers interested in women's casual wearFashion › Women › FootwearConsumers interested in women's shoes/footwearFashion › Women › Formal WearConsumers interested in women's formal wearFashion › Women › JewelryConsumers interested in women's jewelry/watchesFashion › Women › OuterwearConsumers interested in women's outerwearFashion › Women › SportswearConsumers interested in women's sportswearFashion › Women › UndergarmentsConsumers interested in women's intimates/sleepwear

Industry (18)

Industry › BiotechnologyConsumers interested in biotech industryIndustry › Business ITConsumers interested in business IT solutionsIndustry › CeramicsConsumers interested in ceramic industryIndustry › ConstructionConsumers interested in construction industryIndustry › DefenseConsumers interested in defense industryIndustry › FinancialConsumers interested in the financial industry, based on their online behavior and…Industry › ManufacturingConsumers interested in manufacturing sectorIndustry › Mechanical EngineeringConsumers interested in industrial engineeringIndustry › PaperConsumers interested in paper industryIndustry › PetrochemicalsConsumers interested in petrochemicalsIndustry › PlasticsConsumers interested in plastics industryIndustry › Power & EnergyConsumers interested in the Power and Energy Industry, based on their online behavior and…Industry › PublishingConsumers interested in publishing industryIndustry › ShipbuildingConsumers interested in naval constructionIndustry › Supply ChainConsumers interested in supply chain managementIndustry › Technology › Networking ProfessionalsAudience interested in or working within the Computer Networking IndustryIndustry › TelecommunicationsAudience interested in or working within the Telecommunications industryIndustry › TextilesConsumers interested in textile industry

Cooking (16)

Cooking › AvidAvid cooking enthusiastsCooking › BakingConsumers interested in desserts/bakingCooking › Baking › Pillsbury BrandsConsumers interested in or purchasing Pillsbury baking products and mixesCooking › Barbecues & GrillingConsumers interested in barbecuing and grilling activities and productsCooking › Cuisine › AmericanConsumers interested in American cuisineCooking › Cuisine › ChineseConsumers interested in Chinese cuisineCooking › Cuisine › FrenchConsumers interested in French cuisineCooking › Cuisine › ItalianConsumers interested in Italian cuisineCooking › Cuisine › JapaneseConsumers interested in Japanese cuisineCooking › Cuisine › MexicanConsumers interested in Mexican cuisine, including reading about Mexican food and…Cooking › Cuisine › WorldConsumers interested in various international cuisines and culinary traditions from…Cooking › GeneralCooking enthusiastsCooking › HealthyConsumers interested in healthy cooking/eatingCooking › Home StyleConsumers interested in home style cooking, often focusing on traditional or comfort food…Cooking › OrganicOrganic/natural food enthusiastsCooking › WineWine and cooking enthusiasts

Education (15)

Education › Academic StudiesConsumers focused on homework/studyingEducation › Adult LearningConsumers interested in adult educationEducation › College LifeConsumers interested in university cultureEducation › College PrepConsumers planning for higher educationEducation › Early ChildhoodConsumers interested in preschool educationEducation › GeneralConsumers interested in educationEducation › Higher EducationConsumers interested in college educationEducation › Language LearningConsumers learning new languagesEducation › MathematicsConsumers interested in mathematicsEducation › Online Continuing EducationIndividuals who are in-market for online continuing education classes such as…Education › Online LearningConsumers taking online coursesEducation › Online TutoringIndividuals in-market for virtual learning assistance and tutoring servicesEducation › SecondaryConsumers interested in high school educationEducation › SpecialAudience interested in special education content and resources based on online activityEducation › UndergraduateConsumers pursuing bachelor's degrees

Fitness (14)

Fitness › AerobicsAerobics enthusiastsFitness › AvidAvid fitness enthusiastsFitness › DietDiet enthusiastsFitness › Fitbit UsersIndividuals who are likely to use a Fitbit for health and fitness trackingFitness › GeneralFitness enthusiastsFitness › Gym & Fitness CentersAudience interested in Gym & Fitness Centers, including specific brands such as Cross…Fitness › HealthHealth/medicine enthusiastsFitness › Health & FitnessAudience interested in content related to health and fitnessFitness › JoggingJogging enthusiastsFitness › Lapsed Gym GoersConsumers who previously purchased from health clubs or weight-loss programs, showing…Fitness › Self-ImprovementSelf-improvement enthusiastsFitness › Stress ReductionIndividuals who engage in exercise primarily to reduce stress and improve mental…Fitness › WalkingWalking enthusiastsFitness › Yoga & PilatesIndividuals enthusiastic about yoga and pilates as part of their health and wellness…

Reading (14)

Reading › AudiobooksAudiobook listenersReading › AvidAvid readersReading › Book Genres › SportsConsumers interested in or purchasing books related to sports, including biographies…Reading › Books & MagazinesConsumers interested in both books and magazines, based on declared interests and content…Reading › Current AffairsCurrent affairs readersReading › FinanceFinancial news readersReading › GeneralGeneral readersReading › History/MilitaryHistory/military readersReading › MagazinesMagazine readersReading › Religious Books › Highly LikelyAudience highly likely to read the Bible and/or religious devotional booksReading › Sci-FiSci-fi readersReading › Science/SpaceScience/space readersReading › TravelConsumers reading travel booksReading › Young AdultConsumers interested in young adult literature, based on search history and content…

Family (12)

Family › BereavementConsumers interested in or experiencing bereavement, focusing on grief and loss related…Family › Child HealthConsumers concerned with kids' healthFamily › Children ActivitiesKid's activity enthusiastsFamily › Christian ValuesChristian family values enthusiastsFamily › GrandchildrenGrandkids enthusiastsFamily › Kids EntertainmentConsumers buying children's toysFamily › Kids NutritionConsumers focused on children's dietFamily › ParentingParenting enthusiastsFamily › Parenting › Babies & ToddlersPeople interested in parenting babies and toddlers, based on search history and content…Family › Parenting › Special Needs KidsAudience interested in content and resources related to parenting children with special…Family › Parenting › TeensPeople with interest in parenting teens, based on search history and content consumedFamily › RelationshipsConsumers interested in family and relationships

Events & Attractions (11)

Events & Attractions › Amusement & Theme ParksConsumers interested in amusement and theme parksEvents & Attractions › Amusement & Theme Parks › Water ParksConsumers interested in water parks, a specific type of amusement park, based on their…Events & Attractions › Business Expos & ConferencesAudience interested in business expos and conferences, based on search history and…Events & Attractions › Cultural ArtsAudience interested in cultural and arts events, including museums, galleries…Events & Attractions › Holidays › Back to SchoolAudience interested in back-to-school activities, including shopping for children's…Events & Attractions › Holidays › Mother's DayConsumers interested in Mother's Day, parenting, or purchasing gifts related to Mother's…Events & Attractions › Holidays › ThanksgivingAudience interested in Thanksgiving, including related parties, celebrations, food, and…Events & Attractions › Music EventsAudience interested in concerts and music events, based on their search history and…Events & Attractions › Sporting EventsAudience interested in sporting events, based on their search history and content…Events & Attractions › Sporting Events › Super BowlAudience interested in the Super Bowl, NFL Football, related parties, entertaining, and…Events & Attractions › Tickets › Heavy FrequencyConsumers who make frequent purchases for entertainment tickets, including concerts…

Movies (11)

Movies › ActionConsumers watching action/adventure filmsMovies › AnimationConsumers interested in animated moviesMovies › ComedyConsumers watching comedy filmsMovies › DocumentaryConsumers watching documentariesMovies › DramaConsumers interested in drama moviesMovies › Family & ChildrenPeople interested in family and children's movies, based on search history and content…Movies › FantasyConsumers interested in fantasy movies based on search history and content consumedMovies › HorrorConsumers watching horror filmsMovies › MysteryConsumers watching mystery filmsMovies › RomanceConsumers watching romantic filmsMovies › Sci-FiConsumers watching science fiction

Music (11)

Music › AvidAvid music fansMusic › CountryConsumers interested in country musicMusic › GeneralMusic enthusiastsMusic › GospelAudience interested in Gospel Music, based on their search history and content consumptionMusic › Hip Hop & RapAudience interested in Hip Hop & Rap Music based on their online activities and content…Music › InstrumentsMusical instrument playersMusic › Latin › Highly LikelyConsumers highly likely to be interested in Latin musicMusic › Music VideosConsumers watching music videosMusic › New AgeConsumers interested in inspirational/new age musicMusic › PopAudience interested in pop music, including fans who engage with pop music content…Music › WorldConsumers interested in world/international music

Collecting (9)

Collecting › AntiquesAntique collectorsCollecting › ArtArt collectorsCollecting › AvidAvid collectorsCollecting › CoinsCoin collectorsCollecting › GeneralGeneral collectorsCollecting › MoviesMovie collectorsCollecting › MusicMusic album collectorsCollecting › SportsSports memorabilia collectorsCollecting › StampsStamp collectors

TV (8)

TV › AnimationConsumers interested in animation/anime TVTV › Children'sConsumers watching childrens TVTV › ComedyConsumers watching comedyTV › DramaConsumers watching dramaTV › HolidayConsumers watching holiday TVTV › Reality TVConsumers watching reality TVTV › Science FictionConsumers watching science fictionTV › Soap OperaConsumers watching soap opera

Pets (7)

Pets › AdoptionsConsumers interested in pet adoption, indicated by their search history and content…Pets › AvidAvid pet loversPets › BirdsConsumers interested in avian petsPets › CatsCat enthusiastsPets › DogsDog enthusiastsPets › GeneralPet enthusiastsPets › ReptilesConsumers interested in reptile ownership

Beauty (6)

Beauty › Men's GroomingConsumers using male cosmeticsBeauty › OrganicConsumers using natural beauty productsBeauty › Personal CareAudience interested in personal care based on online content and search activityBeauty › Personal Care › Bath & ShowerAudience interested in bath and shower products and routines, based on online content and…Beauty › Skin CareAudience interested in skin care products and routines, based on online content and…Beauty › Women's AccessoriesConsumers buying makeup/accessories

Shopping (6)

Shopping › GiftsConsumers buying gifts/cardsShopping › GroceriesConsumers interested in grocery shoppingShopping › Holiday ShoppingAudience interested in shopping specifically for holidays like Christmas, Hanukkah, and…Shopping › Holiday Shopping › AffluentAudience identifying as affluent consumers who are actively engaged in shopping for…Shopping › Holiday Shopping › Food & DrinkAudience interested in purchasing food and drink items specifically for Christmas and…Shopping › Household GoodsConsumers interested in household supplies

News (5)

News › CrimePeople interested in crime news and contentNews › GeneralConsumers interested in newsNews › InternationalConsumers following global newsNews › LocalConsumers following local newsNews › NationalConsumers following national news

Smoking (5)

Smoking › Cigarette SmokersIndividuals who smoke cigarettesSmoking › Heavy SmokerAudience identified as heavy smokers, consuming a significant amount of tobaccoSmoking › Light SmokerIndividuals who identify as light smokersSmoking › Moderate SmokerAudience identified as moderate smokers, consuming a moderate amount of tobaccoSmoking › TobaccoAudience interested in tobacco products and consumption

Environment (4)

Environment › Clean EnergyIndividuals interested in energy, batteries, clean energy, green energy, solar energy…Environment › Environmentally ConsciousAudience interested in environmentally conscious practices and sustainabilityEnvironment › PollutionConsumers concerned about pollutionEnvironment › Waste ManagementConsumers interested in waste solutions

Home (4)

Home › Media SystemsConsumers interested in home video/DVDHome › Outdoor DecorConsumers interested in exterior designHome › TelevisionConsumers interested in TV equipmentHome › Theater SystemsConsumers interested in home theater setups

Games (3)

Games › Board GamesConsumers interested in board games/puzzlesGames › Board PuzzlesConsumers interested in board games/puzzlesGames › Card GamesConsumers interested in card games

Real Estate (3)

Real Estate › Buying & SellingConsumers interested in the buying and selling of real estate, based on their search…Real Estate › Luxury HomesConsumers interested in luxury homesReal Estate › Renting & LeasingConsumers interested in real estate renting and leasing, based on their online behavior…

Transportation (3)

Transportation › CommutersAudience interested in daily commuting, including behaviors related to travel to work or…Transportation › Public TransitConsumers who regularly use public transportation servicesTransportation › Ride Sharing UsersConsumers who frequently use ride-sharing services like Uber or Lyft

Agriculture (2)

Agriculture › GeneralConsumers interested in farmingAgriculture › OrganicConsumers practicing organic farming

Automotive (2)

Automotive › Appearance ProductsConsumers interested in automotive appearance productsAutomotive › Car CultureConsumers interested in car culture

Diet (2)

Diet › VeganConsumers following vegan dietsDiet › VegetarianConsumers following vegetarian diets

Health (2)

Health › MenConsumers interested in male healthHealth › WomenConsumers interested in female health

Investing (2)

Investing › Housing MarketConsumers interested in housing market trendsInvesting › RatesConsumers monitoring interest rates

Outdoor Activities (2)

Outdoor Activities › Bird WatchingAudience interested in observing birds in their natural habitat as a hobby or…Outdoor Activities › National ParksConsumers interested in national parks, including those who have visited or engaged with…

Social Media (2)

Social Media › InfluencersAudience identified as content creators and active participants on social media…Social Media › Influencers › Hispanic/LatinxAudience identified as followers or fans of Hispanic or Latinx social media influencers

Cannabis (1)

Cannabis › Marijuana SupportersIndividuals interested in the reform and legalization of marijuana

Dance (1)

Dance › ModernConsumers interested in contemporary dance

Food (1)

Food › Frozen FoodsConsumers interested in frozen food products

Healthy Living (1)

Healthy Living › ChiropractorConsumers interested in chiropractor trends and treatment options for health and wellness

Home Improvement (1)

Home Improvement › Solar Roofing IntendersConsumers highly likely to be interested in solar roofing solutions for their homes

Outdoor (1)

Outdoor › Hardcore EnthusiastsAudience deeply engaged in demanding outdoor activities and adventure sports

Politics (1)

Politics › Environmental ActivistsAudience identified as active environmental activists based on declared data

Science (1)

Science › EnvironmentConsumers interested in the environment, based on search and content consumption

Social (1)

Social › ActivismConsumers interested in protests/demonstrations

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