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💻 Technology

23 CognitiveIQ segments in Technology. Every segment is available for activation on 74 platforms and self-service in Skydeo Audience Manager.

Browser (5)

Browser › ChromeChrome browser usersBrowser › FirefoxFirefox browser usersBrowser › Internet ExplorerInternet Explorer browser usersBrowser › OperaOpera browser usersBrowser › SafariSafari browser users

Streaming Music (4)

Streaming Music › Light FrequencyIndividuals who make purchases from streaming music services least frequently, relative…Streaming Music › Long Term RecencyAudience identified as individuals who last made a purchase from a streaming music…Streaming Music › Moderate FrequencyConsumers who purchase streaming music services at a moderate frequencyStreaming Music › Short Term RecencyAudience identified as individuals who last made a purchase from a streaming music…

General (3)

Smart TV & OTT UsersConsumers who own or are likely to purchase smart TVs or over-the-top streaming devicesStreaming Music PurchasersAudience identified as individuals who have made purchases for streaming music on-demand…YouTube Content CreatorsIndividuals identified as creators of content for YouTube, including those involved in…

Telecom (3)

Telecom › Sprint Cell Phone CustomersAudience identified as current customers of Sprint cell phone services, indicating brand…Telecom › T-Mobile Cell Phone CustomersAudience identified as current T-Mobile cell phone customers, indicating brand loyalty…Telecom › Verizon Cell Phone CustomersAudience identified as current Verizon cell phone customers, indicating brand loyalty and…

OS (2)

OS › MacOSConsumers using Apple computersOS › WindowsWindows OS users

Streaming Video (2)

Streaming Video › Subscription VideoAudience identified as individuals who have paid for a video streaming subscription…Streaming Video › YouTube TV PurchasersAudience identified as individuals likely to subscribe to YouTube TV, a live TV streaming…

High Speed Internet Users (1)

High Speed Internet Users › LikelyConsumers who currently have or desire to upgrade to a high-speed internet connection…

Mobile (1)

Mobile › Heavy App UsersAudience comprising individuals who are frequent and extensive users of mobile…

Streaming Music Purchasers (1)

Streaming Music Purchasers › LikelyAudience identified as individuals who are likely purchasers of online music through paid…

TV (1)

TV › Cable SubscribersIndividuals identified as likely to have a current subscription to a cable TV provider

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