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60 CognitiveIQ segments in Politics. Every segment is available for activation on 74 platforms and self-service in Skydeo Audience Manager.

Voters (37)

Voters › AllBroad segment encompassing all identified voters Voters › Congressional District › Maine › 1st Congressional DistrictTargets voters residing within the 1st Congressional District of Maine for precise…Voters › Demographics › African AmericanLikely voters of African American ethnicity Voters › Demographics › Catholic VotersLikely voters who are Catholic Voters › Demographics › CaucasianVoters of Caucasian ethnicity Voters › Demographics › FemaleConsumers identified as voters whose gender is female Voters › Demographics › Hispanic/Latin AmericanLikely voters of Hispanic or Latin American ethnicity Voters › Demographics › JewishLikely voters who are Jewish Voters › Demographics › Middle ClassIndividuals who are voters in the middle income bracket, representing a key socioeconomic…Voters › Demographics › Millennial LatinoVoters who are of Hispanic or Latin American ethnicity and are known as generation y and…Voters › Demographics › VeteransLikely voters who are veterans Voters › Demographics › Voters with MedicareTargeting voters identified as having Medicare coverage, for political campaigns and…Voters › Demographics › With ChildrenVoters who have one or more children Voters › Demographics › With Employer-Provided Health InsuranceVoters identified as having employer-provided health insurance Voters › Elections › Senate › SwingSwing voters likely to turnout for Senate elections Voters › Frequent General ElectionLikely voters who frequently participate in general elections Voters › General Election › Mid-Term › DemocratLikely voters who are Democrats and participate in Mid-Term General Elections Voters › General Election › Mid-Term › RepublicanIndividuals identified as Republicans who are likely to vote in Mid-Term General Elections Voters › General Election › Presidential › DemocratLikely voters who are Democrats and participate in Presidential General Elections Voters › General Election › Presidential › Republican Swing StateLikely Republican presidential voters in Swing States Voters › General Election › Presidential › SwingLikely swing voters who participate in presidential general elections Voters › InfluentialVoters identified as influential, including elected officials, political donors…Voters › Newly RegisteredLikely voters who are newly registered Voters › Off-Year Election › SwingIndividuals identified as swing voters who are likely to participate in off-year elections Voters › Primary Election › Frequent DemocratLikely voters who are Democrats and frequently vote in primary elections Voters › Primary Election › Frequent RepublicanLikely voters who are Republicans and frequently participate in primary elections Voters › Primary Election › Mid-Term DemocratDemocrats likely to turnout in Mid-Term Primary Elections Voters › Primary Election › Mid-Term RepublicanIndividuals identified as Republicans who are likely to vote in Mid-Term Primary Elections Voters › Primary Election › Presidential DemocratDemocrats likely to turnout in Presidential Primary Elections Voters › Primary Election › Presidential RepublicanRepublicans likely to turnout in Presidential Primary Elections Voters › Registered LikelyConsumers identified as registered voters who are likely to vote Voters › Republican Leaning CountiesVoters residing in counties identified as predominantly Republican Voters › Unlikely to VoteIndividuals who are unlikely to vote in political elections Voters › Unregistered ProspectiveLikely unregistered prospective voters Voters › Unregistered Prospective ConservativeLikely unregistered prospective voters who are identified as conservative Voters › Unregistered Prospective LiberalLikely unregistered prospective voters who are identified as liberal Voters › Watch Conservative NewsVoters likely to watch conservative news outlets

Party Affiliation (16)

Party Affiliation › Affluent RepublicanWealthy individuals who have been identified as a registered Republican Party Affiliation › Alliance PartyAlliance Party members Party Affiliation › Conservative VotersLikely voters who are identified as very conservative in their political views Party Affiliation › DemocratRegistered Democrats Party Affiliation › Democrat › Democrat-Only HouseholdsTarget households where all adult members are identified as Democrats Party Affiliation › Democrat › Persuadable/SoftTarget voters identified as persuadable or soft Democrats for political campaigns Party Affiliation › Democrat › Yellow DogVoters who are Yellow Dog Democrat - and will vote the straight Democrat ticket Party Affiliation › IndependentIndependents Party Affiliation › LiberalLiberals Party Affiliation › RepublicanRegistered Republicans Party Affiliation › Republican › Highly LikelyIndividuals who are highly likely to vote for the Republican party Party Affiliation › Republican › Persuadable/SoftVoters identified as persuadable or soft Republicans for political campaigns Party Affiliation › UndeclaredNo formal party preference Party Affiliation › Undeclared › Fence SittersLikely voters who are politically moderate or undecided in their views Party Affiliation › Unlikely DemocratIndividuals who are unlikely to affiliate themselves with the Democratic party Party Affiliation › Very Liberal/Hard DemocratTargeting individuals identified as very liberal or hard Democrat based on declared data

Voter Profile (7)

Voter Profile › 2nd Amendment SupportersIndividuals who support the 2nd Amendment, often showing interest in hunting, shooting…Voter Profile › Animal RightsIndividuals identified as supporters of animal rights, including those who donate to…Voter Profile › EnvironmentalistsIndividuals identified as environmentalists, including those with an interest in outdoor…Voter Profile › Evangelical VotersIndividuals likely to take the Bible seriously according to Christian teachings…Voter Profile › LGBT SupportersIndividuals who are supporters of LGBT rights, politically lean liberal, and are active…Voter Profile › Pro Choice SupportersTarget individuals who are actively involved in supporting pro-choice organizations and…Voter Profile › Socially LiberalIndividuals whose social issues stance leans liberal, supporting issues like Pro Choice…

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