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💰 Finance

244 CognitiveIQ segments in Finance. Every segment is available for activation on 74 platforms and self-service in Skydeo Audience Manager.

Income (52)

Income › Household › $0-$14.9KIndividuals with an annual household income between $0,000 and $14,999. Ideal for…Income › Household › $0-$25kConsumers with household income between $0-$25kIncome › Household › $0-$50kConsumers with household income between $0-$50kIncome › Household › $0-$75kTarget individuals with household income ranging from $0 to $75,000 annually, leveraging…Income › Household › $100K+Consumers with household income above $100,000Income › Household › $100K-$104.9KConsumers with a household income (HHI) between $100,000 and $104,999Income › Household › $100K-$124.9KIndividuals with an annual household income between $100,000 and $124,999. This segment…Income › Household › $100K-$149.9KConsumers with household income between $100,000 - $149,999Income › Household › $105K-$109.9KConsumers with a household income (HHI) between $105,000 and $109,999Income › Household › $10K-$14.9KConsumers with household income between $10,000 - $14,999Income › Household › $110K-$114.9KConsumers with a household income (HHI) between $110,000 and $114,999Income › Household › $115K-$119.9KConsumers with a household income (HHI) between $115,000 and $119,999Income › Household › $150K+Consumers with household income above $150,000Income › Household › $150K-$174.9KConsumers with household income between $150,000 - $174,999Income › Household › $150k-$200kConsumers with household income between $150k-$200kIncome › Household › $150k-$250kConsumers with household income between $150k-$250kIncome › Household › $15K-$19.9KConsumers with household income between $15,000 - $19,999Income › Household › $170K-$179.9KConsumers with a household income (HHI) between $170,000 and $179,999Income › Household › $175K-$199.9KConsumers with household income between $175,000 - $199,999Income › Household › $180K-$189.9KConsumers with a household income (HHI) between $180,000 and $189,999Income › Household › $190K-$199.9KConsumers with a household income (HHI) between $190,000 and $199,999Income › Household › $1M-$2MWealthy consumers with a household income between $1,000,000 and $2,000,000Income › Household › $200K+Consumers with household income above $200,000Income › Household › $200K-$249.9KConsumers with household income between $200,000 - $249,999Income › Household › $20K-$24.9KConsumers with household income between $20,000 - $24,999Income › Household › $20K-$29.9KIndividuals with an annual household income between $20,000 and $29,999. Ideal for…Income › Household › $250K+Consumers with household income above $250,000Income › Household › $250K-$399.9KIndividuals with an annual household income between $250,000 and $399,999, interested in…Income › Household › $25K-$29.9KConsumers with household income between $25,000 - $29,999Income › Household › $25k-$59kConsumers with a declared household income between $25,000 and $59,000 per yearIncome › Household › $30K-$34.9KConsumers with household income between $30,000 - $34,999Income › Household › $30K-$39.9KIndividuals with an annual household income between $30,000 and $39,999, interested in…Income › Household › $35K-$39.9KConsumers with household income between $35,000 - $39,999Income › Household › $400K+Consumers with an annual household income greater than $400,000, interested in financial…Income › Household › $40K-$44.9KConsumers with household income between $40,000 - $44,999Income › Household › $40K-$49.9KIndividuals with an annual household income between $40,000 and $49,999. This segment is…Income › Household › $45K-$49.9KConsumers with household income between $45,000 - $49,999Income › Household › $50K-$54.9KConsumers with household income between $50,000 - $54,999Income › Household › $50k-$100kConsumers with household income between $50k-$100kIncome › Household › $50k-$74kConsumers with household income between $50k-$74kIncome › Household › $55K-$59.9KConsumers with household income between $55,000 - $59,999Income › Household › $60K-$64.9KConsumers with household income between $60,000 - $64,999Income › Household › $60k-$74kConsumers with a household income ranging from $60,000 to $74,000 annuallyIncome › Household › $65K-$74.9KConsumers with household income between $65,000 - $74,999Income › Household › $70K-$74.9KConsumers with a household income (HHI) between $70,000 and $74,999Income › Household › $75K-$79.9KConsumers with a household income (HHI) between $75,000 and $79,999Income › Household › $75K-$99.9KConsumers with household income between $75,000 - $99,999Income › Household › $80K-$84.9KConsumers with a household income (HHI) between $80,000 and $84,999Income › Household › $85K-$89.9KConsumers with a household income (HHI) between $85,000 and $89,999Income › Household › $90K-$94.9KConsumers with a household income (HHI) between $90,000 and $94,999Income › Household › $95K-$99.9KConsumers with a household income (HHI) between $95,000 and $99,999, indicating a strong…Income › Household › <$10KConsumers with household income under $10,000

Donations (28)

Donations › Affluent DonorsAffluent, educated individuals in executive positions who are charitable donors, with…Donations › Annual Spend › $2,500-$3,499Individuals with annual discretionary spending on donations ranging from $2,500 to…Donations › Cause › Animal WelfareConsumers who support Animal Welfare causesDonations › Cause › Anti-HungerIndividuals who financially support organizations and initiatives dedicated to combating…Donations › Cause › Arts/CultureConsumers who support Art and Culture causesDonations › Cause › CancerPeople who donate to causes that support cancer research and patientsDonations › Cause › CatholicIndividuals who financially support organizations and initiatives related to Catholic…Donations › Cause › ChildrenConsumers who support Kids causesDonations › Cause › CommunityConsumers who support Community causesDonations › Cause › EducationIndividuals who financially support organizations and initiatives related to education…Donations › Cause › Environment/WildlifeConsumers who support Environmental and Wildlife causesDonations › Cause › HealthConsumers who support Health causesDonations › Cause › International AidConsumers who support International Aid causesDonations › Cause › Native AmericanIndividuals who financially support organizations and initiatives related to Native…Donations › Cause › ReligiousConsumers who support Religious causesDonations › Cause › VeteransConsumers who support Veterans causesDonations › Charitable DonorsIndividuals who actively make charitable donations to various causesDonations › Charitable Donors › High DollarConsumers most likely to donate high dollar amounts to charities, targeting affluent…Donations › Charitable Donors › Non-Planned GiversIndividuals who make spontaneous and unplanned charitable donationsDonations › Charitable Donors › Online › Very Highly LikelyIndividuals very highly likely to donate to charities onlineDonations › Method › Mail OrderConsumers who donate via Mail OrderDonations › PoliticalConsumers who make political contributionsDonations › Political › ConservativeConsumers who make Conservative political contributionsDonations › Political › High Dollar Federal Donors - DemocratLikely Democrats who are high dollar donors to candidates for Federal OfficeDonations › Political › High Dollar Federal Donors - RepublicanLikely Republicans who are high dollar donors to candidates for Federal Office, focusing…Donations › Political › LiberalConsumers who make Liberal political contributionsDonations › Political › Republican DonorsIndividuals with a high propensity to donate to the Republican political partyDonations › Religious › High Dollar DonorsIndividuals likely to donate more than $500 annually to religious charitable causes

Investments (28)

Investments › Accredited InvestorsTarget affluent investors who meet the SEC definition of an accredited investor, with a…Investments › Active InvestorConsumers who are active investorsInvestments › BeginnersConsumers new to investingInvestments › Capital SeekersInvestors seeking funding opportunitiesInvestments › Digital Assets › NFTsConsumers engaging with or investing in Non-Fungible Tokens (NFTs), monitoring…Investments › Financial News ReadersConsumers who actively read financial newsInvestments › Group InvestmentsConsumers interested in group investment opportunitiesInvestments › Mobile InvestingConsumers likely to use mobile applications for investing, such as Robinhood, Stash, or…Investments › Opportunity SeekersConsumers who are opportunity seekersInvestments › Real Estate › 10+ PropertiesConsumers who have more than 10 investment propertiesInvestments › Real Estate › 2 PropertiesConsumers who have 2 investment propertiesInvestments › Real Estate › 20+ PropertiesConsumers who have more than 20 investment propertiesInvestments › Real Estate › 3 PropertiesConsumers who have 3 investment propertiesInvestments › Real Estate › 3+ Investment PropertiesIndividuals with three or more residential investment properties. Relevant for…Investments › Real Estate › 4 PropertiesConsumers who have 4 investment propertiesInvestments › Real Estate › 5+ PropertiesConsumers who have more than 5 investment propertiesInvestments › Real Estate › Multiple PropertiesConsumers who have multiple investment propertiesInvestments › Real Estate › Own Investment PropertyConsumers who have investment propertyInvestments › Real Estate › Single PropertyConsumers who have only one investment propertyInvestments › Retirement PlanningConsumers planning for retirementInvestments › Type › CryptocurrencyConsumers interested in digital currenciesInvestments › Type › ForeignConsumers who have foreign investmentsInvestments › Type › Hedge FundsConsumers investing in hedge fundsInvestments › Type › Mutual FundsConsumers investing in mutual fundsInvestments › Type › Options TradingConsumers trading stock optionsInvestments › Type › PersonalConsumers who have personal investmentsInvestments › Type › Real EstateConsumers who invest in real estateInvestments › Type › Stocks/BondsConsumers who invest in stocks and bonds

Banking (22)

Banking › AccountsConsumers managing bank accountsBanking › Accounts › Online SavingsConsumers who have an online savings accountBanking › Auto Loan HoldersConsumers who currently have an auto loan. This segment identifies existing auto loan…Banking › Auto Loan IntendersConsumers intending to take out an auto loan in the next 12 monthsBanking › Business LoansConsumers interested in business loansBanking › Certificates of Deposit Customers › LikelyConsumers likely to get a certificate of deposit in the next 12 monthsBanking › Checking Account Customers › Interest BearingConsumers with interest-bearing checking accountsBanking › Checking Account HoldersConsumers who possess an active checking account with a financial institutionBanking › Community Bank Customers › LikelyConsumers highly likely to be customers of a community bankBanking › Credit Union Members › LikelyConsumers who are likely members of a credit unionBanking › Deposit & Checking Seekers › Highly LikelyConsumers highly likely to be seeking deposit and checking services from a bankBanking › Deposit & Checking Seekers › LikelyConsumers likely to be seeking deposit and checking services from a bankBanking › In MarketIndividuals actively seeking various banking products, including checking accounts…Banking › Mobile Banking App UsersConsumers who actively use mobile banking applications or mobile payment services like…Banking › Mortgage › 0-2 YearsConsumers who have taken out their most recent mortgage within the last 0-2 yearsBanking › Mortgage › CurrentIndividuals who currently have an active mortgageBanking › Mortgage › Mortgage Paid-in-FullConsumers who own a home and have fully paid off their mortgage. This segment targets…Banking › Mortgages › Mortgage Broker IntendersIndividuals actively seeking a mortgage broker for financial services. This Reg B…Banking › Online BankingIndividuals who prefer to conduct their banking onlineBanking › PersonalConsumers interested in consumer bankingBanking › Prepaid CardsConsumers who use prepaid cards for various transactions and financial managementBanking › ServicesConsumers using banking services

Credit Cards (22)

Credit Cards › Brand › American ExpressConsumers who have American Express credit cardCredit Cards › Brand › American Express › PremiumConsumers who have Premium American Express credit cardCredit Cards › Brand › American Express › RegularConsumers who have Regular American Express credit cardCredit Cards › Brand › DiscoverConsumers who have Discover credit cardCredit Cards › Brand › Discover › PremiumConsumers who have Premium Discover credit cardCredit Cards › Brand › Discover › RegularConsumers who have Regular Discover credit cardCredit Cards › Brand › MastercardConsumers who have Mastercard credit cardCredit Cards › Brand › Mastercard › PremiumConsumers who have Premium Mastercard credit cardCredit Cards › Brand › Mastercard › RegularConsumers who have Regular Mastercard credit cardCredit Cards › Brand › VisaConsumers who have Visa credit cardCredit Cards › Brand › Visa › PremiumConsumers who have Premium Visa credit cardCredit Cards › Brand › Visa › RegularConsumers who have Regular Visa credit cardCredit Cards › Category › Retail/GasConsumers who have Retail or Gasoline credit cardCredit Cards › Category › Retail/Gas › PremiumConsumers who have Premium Retail or Gasoline credit cardCredit Cards › Category › Retail/Gas › RegularConsumers who have Regular Retail or Gasoline credit cardCredit Cards › Category › Travel/EntertainmentConsumers who have Travel or Entertainment credit cardCredit Cards › Category › UPSConsumers with UPS-associated credit cardsCredit Cards › In MarketIndividuals actively seeking various credit cards, including rewards cards, low interest…Credit Cards › In Market › Balance TransferAudience in the market for balance transfer credit cardsCredit Cards › Ownership › GeneralConsumers who have credit cardCredit Cards › Status › Newly IssuedConsumers who have newly issued credit cardCredit Cards › Tier › PremiumConsumers who have Premium credit card

Affluent Audiences (18)

Affluent Audiences › Investable Assets › $10M-$19.9MWealthy consumers with investable assets between $10,000,000 and $19,999,999Affluent Audiences › Investable Assets › $1M-$1.99MWealthy consumers with investable assets between $1,000,000 and $1,999,999Affluent Audiences › Investable Assets › $20M+Wealthy consumers with investable assets of $20,000,000 or moreAffluent Audiences › Investable Assets › $250K-$499.9KWealthy consumers with investable assets ranging from $250,000 to $499,999Affluent Audiences › Investable Assets › $2M-$4.99MWealthy consumers with investable assets between $2,000,000 and $4,999,999Affluent Audiences › Investable Assets › $500K-$999.9KWealthy consumers with investable assets between $500,000 and $999,999Affluent Audiences › Investable Assets › $5M-$9.99MConsumers with investable assets between $5,000,000 and $9,999,999, indicating high net…Affluent Audiences › Investable Assets › $6M+Audience of individuals with overall investable assets of $6,000,000 and greater…Affluent Audiences › Investable Assets › Top 2-5%Individuals with overall investable assets in the top 2% - 5% of the U.S. Population…Affluent Audiences › Investable Assets › Top 6%-10%Individuals with overall investable assets in the top 6% - 10% of the U.S. population…Affluent Audiences › Millionaire Next DoorIndividuals who are millionaires with significant investable assets, but whose wealth is…Affluent Audiences › MillionairesTarget affluent consumers with a Net Worth of $1,000,000 or moreAffluent Audiences › Net Worth › $10M+Affluent consumers with a Net Worth of $10,000,000 or moreAffluent Audiences › Net Worth › $2M-$4.99MAffluent consumers with a net worth between $2,000,000 and $4,999,999Affluent Audiences › Net Worth › $5M-$9.99MAffluent consumers with a Net Worth between $5,000,000 and $9,999,999Affluent Audiences › Net Worth › High Net Worth ConsumersAffluent consumers with a Net Worth ranging from $500,000 to $10,000,000+Affluent Audiences › Old MoneyIndividuals who are older, have been wealthy their entire lives, and originate from…Affluent Audiences › Religion › CatholicAffluent consumers who are Catholic

Net Worth (15)

Net Worth › $1M+Consumers with a net worth of $1,000,000 or moreNet Worth › $1M-$1.99MAudience of individuals with an estimated net worth between $1,000,000 and $1,999,999…Net Worth › High Net WorthConsumers with high net worthNet Worth › Range › $0-$49kConsumers with net worth between $0-$49kNet Worth › Range › $1-$4.9KConsumers with net worth between $1 and $4,999Net Worth › Range › $100K+Consumers with net worth greater than $100,000Net Worth › Range › $100K-$249.9KConsumers with net worth between $100,000 and $249,999Net Worth › Range › $10K-$24.9KConsumers with net worth between $10,000 and $24,999Net Worth › Range › $250K+Consumers with net worth greater than $250,000Net Worth › Range › $250K-$499.9KConsumers with net worth between $250,000 and $499,999Net Worth › Range › $25K-$49.9KConsumers with net worth between $25,000 and $49,999Net Worth › Range › $500K+Consumers with net worth greater than $500,000Net Worth › Range › $50K-$99.9KConsumers with net worth between $50,000 and $99,999Net Worth › Range › $5K-$9.9KConsumers with net worth between $5,000 and $9,999Net Worth › Range › <$1Consumers with net worth under $1

Credit Score (14)

Credit Score › Range › 500-549Consumers who have credit score between 500 and 549Credit Score › Range › 500-599Consumers who have credit score between 500 and 599Credit Score › Range › 550-599Consumers who have credit score between 550 and 599Credit Score › Range › 600-649Consumers who have credit score between 600 and 649Credit Score › Range › 600-699Consumers who have credit score between 600 and 699Credit Score › Range › 650-699Consumers who have credit score between 650 and 699Credit Score › Range › 700-749Consumers who have credit score between 700 and 749Credit Score › Range › 700-799Consumers who have credit score between 700 and 799Credit Score › Range › 750-799Consumers who have credit score between 750 and 799Credit Score › Range › 800+Consumers who have credit score above 800Credit Score › Range › <499Consumers who have credit score under 499Credit Score › Tier › Excellent (750+)Consumers who have great credit score above 750Credit Score › Tier › Good (650+)Consumers who have good credit score above 650Credit Score › Tier › Poor (<649)Consumers who have bad credit score below 649

Home Value (11)

Home Value › Range › $100K-$199.9KConsumers with a home value between $100,000 and $199,999Home Value › Range › $1M+Consumers with a home value over $1,000,000Home Value › Range › $200K-$299.9KConsumers with a home value between $200,000 and $299,999Home Value › Range › $300K-$399.9KConsumers with a home value between $300,000 and $399,999Home Value › Range › $400K-$499.9KConsumers with a home value between $400,000 and $499,999Home Value › Range › $500K-$749.9KConsumers with a home value between $500,000 and $749,999Home Value › Range › $600K-$699.9KConsumers with a known home value between $600,000 and $699,999Home Value › Range › $750K-$999.9KConsumers with a home value between $750,000 and $999,999Home Value › Range › $800K-$1MIndividuals with a home value between $800,001 and $1,000,000, compliant with Regulation…Home Value › Range › <$100KConsumers with a home value under $100,000Home Value › Range › <$50KConsumers with a home value under $50,000

Credit (9)

Credit › Lines › 1Consumers who have 1 credit lineCredit › Lines › 2Consumers who have 2 credit linesCredit › Lines › 3Consumers who have 3 credit linesCredit › Lines › 4Consumers who have 4 credit linesCredit › Lines › 5Consumers who have 5 credit linesCredit › Lines › 6Consumers who have 6 credit linesCredit › Lines › 7Consumers who have 7 credit linesCredit › Lines › 8Consumers who have 8 credit linesCredit › Lines › 9Consumers who have 9 credit lines

General (5)

DonationsConsumers who support charitable causes financiallyFinancial AdvisorsAudience comprising all financial advisors, including professionals who offer financial…Financial AssistanceConsumers interested in financial assistancePayday LoansConsumers interested in or who obtain payday loansWealth ManagementIndividuals interested in or candidates for wealth management services, encompassing…

Home Equity (3)

Home Equity › High ValueIndividuals with high home equity value, compliant with Regulation B, targeting…Home Equity › Low ValueIndividuals with low home equity value, compliant with Regulation B, targeting homeowners…Home Equity › Medium ValueIndividuals with medium home equity value, compliant with Regulation B, targeting…

Home Loans (3)

Home Loans › Home Purchase Intenders › Highly LikelyAudience highly likely to purchase a house, condo, or apartment in the next 12 monthsHome Loans › Home Purchase Intenders › LikelyPeople who plan to purchase a house, condo, or apartment in the next 12 months. This…Home Loans › Intenders › LikelyIndividuals likely to be in the market for a home loan within the next 12 months

Discretionary Spending (2)

Discretionary Spending › Cruise Travel › $1,100 - $1,999Consumers demonstrating annual discretionary spending on cruise travel in the $1,100 to…Discretionary Spending › Cruise Travel › $800 - $1,099Consumers demonstrating annual discretionary spending on cruise travel in the $800 to…

Pays Bills on Time (2)

Pays Bills on Time › FairIndividuals with fair payment propensity, indicating a fair history of paying bills on…Pays Bills on Time › Very PoorIndividuals defined as having very poor payment propensity, indicating a history of not…

Affluent (1)

Affluent › Wealthiest 10%Target affluent consumers who represent the top 10% of America's wealthiest population

Affluent Consumers (1)

Affluent Consumers › Net Worth $500k+ & Income $150k+Target affluent consumers with a minimum net worth of $500,000 and an individual income…

Annual Discretionary Spending (1)

Annual Discretionary Spending › International Travel › High SpendersConsumers with annual discretionary spending exceeding $3,000 on international travel…

Auto Loans (1)

Auto Loans › Intenders › Highly LikelyConsumers highly likely to be in the market for an auto loan in the next 12 months

Financial Planning (1)

Financial Planning › Engaged PlannersAudience of individuals who are highly motivated, organized, and actively planning for…

Income to Debt Ratio (1)

Income to Debt Ratio › PoorPeople who spend more in relation to their income, indicating a poor income to debt ratio…

Mortgages & Loans (1)

Mortgages & Loans › Length of Residence › 7-29 MonthsIndividuals who have lived at their current residence for 7 to 29 months, suitable for…

Payment Propensity (1)

Payment Propensity › PoorIndividuals defined as having poor payment propensity, indicating a history of not paying…

Propensity Models (1)

Propensity Models › African American Professionals › Confidence Level 4Propensity model for African American professionals with a confidence level of 4

Short Term Liabilities (1)

Short Term Liabilities › $15K-$19.9KIndividuals with short term liabilities like credit cards and short-term loans, valued…

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