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Short Term Recency Audience Segment

Audience identified as individuals who last made a purchase from a streaming music service within the last 3 months.

$1.50CPM
TechnologyCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Frequently asked questions

What is the Short Term Recency audience segment?

Audience identified as individuals who last made a purchase from a streaming music service within the last 3 months. It is part of the CognitiveIQ Technology taxonomy (full path: CognitiveIQ > Technology > Streaming Music > Short Term Recency).

Who is included in this audience?

Audience identified as individuals who last made a purchase from a streaming music service within the last 3 months. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the Short Term Recency segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “CognitiveIQ” in your platform's audience marketplace, or email cognitiveiq@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $1.50 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. CognitiveIQ builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email cognitiveiq@skydeo.com with your campaign goal.

Related segments

Long Term RecencyTechnology › Streaming MusicLight FrequencyTechnology › Streaming MusicModerate FrequencyTechnology › Streaming Music

Activate this audience

Get “Short Term Recency” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SkydeoPrefer a human? Email cognitiveiq@skydeo.com