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IT Decision Makers Audience Segment

Remote workers who are business decision makers or influencers in IT/Technology.

$1.25CPM
B2BCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Frequently asked questions

What is the IT Decision Makers audience segment?

Remote workers who are business decision makers or influencers in IT/Technology. It is part of the CognitiveIQ B2B taxonomy (full path: CognitiveIQ > B2B > Employee Attributes > Working From Home > IT Decision Makers).

Who is included in this audience?

Remote workers who are business decision makers or influencers in IT/Technology. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the IT Decision Makers segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “CognitiveIQ” in your platform's audience marketplace, or email cognitiveiq@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $1.25 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. CognitiveIQ builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email cognitiveiq@skydeo.com with your campaign goal.

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Activate this audience

Get “IT Decision Makers” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SkydeoPrefer a human? Email cognitiveiq@skydeo.com