Home / B2B / New Business
CognitiveIQ › B2B › Business Type › New Business

New Business Audience Segment

Audience associated with new business establishments, including startups or newly registered businesses. Ideal for B2B targeting related to new ventures and entrepreneurship.

$1.88CPM
B2BCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Frequently asked questions

What is the New Business audience segment?

Audience associated with new business establishments, including startups or newly registered businesses. Ideal for B2B targeting related to new ventures and entrepreneurship. It is part of the CognitiveIQ B2B taxonomy (full path: CognitiveIQ > B2B > Business Type > New Business).

Who is included in this audience?

Audience associated with new business establishments, including startups or newly registered businesses. Ideal for B2B targeting related to new ventures and entrepreneurship. The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the New Business segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “CognitiveIQ” in your platform's audience marketplace, or email cognitiveiq@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $1.88 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. CognitiveIQ builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email cognitiveiq@skydeo.com with your campaign goal.

Related segments

LLCB2B › Business Type

Activate this audience

Get “New Business” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SkydeoPrefer a human? Email cognitiveiq@skydeo.com